Media planning strategies and its internal and external factors at Kumpulan Media Karangkraf / Nur Alyani Mohd Shukri
This study is to develop a strategy and offers strategic media planning formulations and recommendations. The research framework is analyzing the company’s external and internal factors of strategic media planning with the collaborations of SWOT analysis, which is Strengths, Weaknesses, Opportunitie...
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| Format: | Thesis |
| Language: | English |
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2014
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| Online Access: | http://ir.uitm.edu.my/id/eprint/16398/ http://ir.uitm.edu.my/id/eprint/16398/1/TM_NUR%20ALYANI%20MOHD%20SHUKRI%20MC%2014_5.pdf |