The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar
Relationship quality has received increasing attention by researchers during the past decade. Research evidence has revealed that relationship quality has an influence on relationship outcomes such as customer loyalty, repurchase intention and word-of-mouth. Based on these reasons, relationship qual...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/16258/ |