Effect of strategic attitudes on marketing capabilities in Small And Medium Enterprises (SMES) / Hamed Dehghanan and Narges Jadidi
Modern organizations need to use strategies and strategic thoughts to be successful in different and continuous challenges. Regarding the development and importance of strategic issues and their relationships with marketing activities of an organization, the present paper investigated the effect of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Institute of Research Management Innovation (IRMI)
2015
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| Online Access: | http://ir.uitm.edu.my/id/eprint/16052/ http://ir.uitm.edu.my/id/eprint/16052/1/AJ_HAMED%20DEHGHANAN%20SMRJ%2015.pdf |