The relationship between place and hallmark event in a socio-cultural context / Musaddiq Mohamad

The tourism industry has been one of the key to economic growth globally, and as the second after manufacturing industry, particularly here in Malaysia (Thomas, 2012). With the scale of attracting bigger attention of audiences towards a cultural event, Hallmark event has always been the best solutio...

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Main Author:	Mohamad, Musaddiq
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Customs relative to public and social life
Online Access:	http://ir.uitm.edu.my/id/eprint/15986/ http://ir.uitm.edu.my/id/eprint/15986/1/TM_MUSADDIQ%20MOHAMAD%20KHALIL%20AD%2015_5.pdf

id	uitm-15986
recordtype	eprints
spelling	uitm-159862016-12-22T02:09:29Z http://ir.uitm.edu.my/id/eprint/15986/ The relationship between place and hallmark event in a socio-cultural context / Musaddiq Mohamad Mohamad, Musaddiq Customs relative to public and social life The tourism industry has been one of the key to economic growth globally, and as the second after manufacturing industry, particularly here in Malaysia (Thomas, 2012). With the scale of attracting bigger attention of audiences towards a cultural event, Hallmark event has always been the best solution. However, most empirical studies are focusing on the categorization of places rather than the socio-cultural impacts of a chosen place, town, city, or region which hallmark event takes part. Hallmark event has always played a huge sentimental role in promoting event and places in Malaysia. This study attempts to enrich the previous semantic-tangle on the definitions of place and how they relate with hallmark event socio-cultural impact. This study examines four main factors in studying the relationship between place and hallmark event in a context of socio-culture, which are loci/space, people/social, event/experience, and cultural impacts. The chosen Hallmark event was Malacca Art and Performance (MAP) festival, which is one of the well-known events happening in Malaysia each year attracting strong art enthusiast and lovers all around the globe towards one UNESCO rated destination. Systematic observation and surveys have been distributed towards 100 convenience sampling audience of MAP festival 2013, coming from background such as local visitors, tourist, host community and organizers. The proposed framework and hypothesis given to support finding that they are strong valid correlation between loci/space, people/social, event/experience, and cultural impacts with hallmark event impact. It has been found that, this positive relationship of wellplanned and managed event would result into spectacular impact of audience not only lifting the event higher but also the socio-cultural acceptance and awareness towards the importance of hallmark event and tourism industry. It is recommended that place (loci, people, and event) should be considered by authorities before conducting Hallmark Event. 2015 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/15986/1/TM_MUSADDIQ%20MOHAMAD%20KHALIL%20AD%2015_5.pdf Mohamad, Musaddiq (2015) The relationship between place and hallmark event in a socio-cultural context / Musaddiq Mohamad. Masters thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Customs relative to public and social life
spellingShingle	Customs relative to public and social life Mohamad, Musaddiq The relationship between place and hallmark event in a socio-cultural context / Musaddiq Mohamad
description	The tourism industry has been one of the key to economic growth globally, and as the second after manufacturing industry, particularly here in Malaysia (Thomas, 2012). With the scale of attracting bigger attention of audiences towards a cultural event, Hallmark event has always been the best solution. However, most empirical studies are focusing on the categorization of places rather than the socio-cultural impacts of a chosen place, town, city, or region which hallmark event takes part. Hallmark event has always played a huge sentimental role in promoting event and places in Malaysia. This study attempts to enrich the previous semantic-tangle on the definitions of place and how they relate with hallmark event socio-cultural impact. This study examines four main factors in studying the relationship between place and hallmark event in a context of socio-culture, which are loci/space, people/social, event/experience, and cultural impacts. The chosen Hallmark event was Malacca Art and Performance (MAP) festival, which is one of the well-known events happening in Malaysia each year attracting strong art enthusiast and lovers all around the globe towards one UNESCO rated destination. Systematic observation and surveys have been distributed towards 100 convenience sampling audience of MAP festival 2013, coming from background such as local visitors, tourist, host community and organizers. The proposed framework and hypothesis given to support finding that they are strong valid correlation between loci/space, people/social, event/experience, and cultural impacts with hallmark event impact. It has been found that, this positive relationship of wellplanned and managed event would result into spectacular impact of audience not only lifting the event higher but also the socio-cultural acceptance and awareness towards the importance of hallmark event and tourism industry. It is recommended that place (loci, people, and event) should be considered by authorities before conducting Hallmark Event.
format	Thesis
author	Mohamad, Musaddiq
author_facet	Mohamad, Musaddiq
author_sort	Mohamad, Musaddiq
title	The relationship between place and hallmark event in a socio-cultural context / Musaddiq Mohamad
title_short	The relationship between place and hallmark event in a socio-cultural context / Musaddiq Mohamad
title_full	The relationship between place and hallmark event in a socio-cultural context / Musaddiq Mohamad
title_fullStr	The relationship between place and hallmark event in a socio-cultural context / Musaddiq Mohamad
title_full_unstemmed	The relationship between place and hallmark event in a socio-cultural context / Musaddiq Mohamad
title_sort	relationship between place and hallmark event in a socio-cultural context / musaddiq mohamad
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/15986/ http://ir.uitm.edu.my/id/eprint/15986/1/TM_MUSADDIQ%20MOHAMAD%20KHALIL%20AD%2015_5.pdf
first_indexed	2023-09-18T22:55:06Z
last_indexed	2023-09-18T22:55:06Z
_version_	1777417801044066304

The relationship between place and hallmark event in a socio-cultural context / Musaddiq Mohamad

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