The relationship between place and hallmark event in a socio-cultural context / Musaddiq Mohamad
The tourism industry has been one of the key to economic growth globally, and as the second after manufacturing industry, particularly here in Malaysia (Thomas, 2012). With the scale of attracting bigger attention of audiences towards a cultural event, Hallmark event has always been the best solutio...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2015
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/15986/ http://ir.uitm.edu.my/id/eprint/15986/1/TM_MUSADDIQ%20MOHAMAD%20KHALIL%20AD%2015_5.pdf |