A study on promotional strategy to enhance the perfomance of Zakat's collection in Melaka / Shahriyah Hj.Sha'ari

The research paper has found out that the Malacca Zakat Centre (PZM) although had made efforts to increase collection of Zakat through various promotional activities such as talks (ceramah), exhibitions and phamplets to Zakat payers both in the government and private sectors as well as by having fac...

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Main Author:	Hj.Sha'ari, Shahriyah
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 1999
Subjects:	Islam and economics Alms (Zakat)
Online Access:	http://ir.uitm.edu.my/id/eprint/14735/ http://ir.uitm.edu.my/id/eprint/14735/1/PPb_SHAHRIYAH%20HJ.%20SHA%27ARI%20BM%2099_5.pdf

id	uitm-14735
recordtype	eprints
spelling	uitm-147352016-09-22T07:15:42Z http://ir.uitm.edu.my/id/eprint/14735/ A study on promotional strategy to enhance the perfomance of Zakat's collection in Melaka / Shahriyah Hj.Sha'ari Hj.Sha'ari, Shahriyah Islam and economics Alms (Zakat) The research paper has found out that the Malacca Zakat Centre (PZM) although had made efforts to increase collection of Zakat through various promotional activities such as talks (ceramah), exhibitions and phamplets to Zakat payers both in the government and private sectors as well as by having facilities of payment counters in the banks in Malacca such as with BBMB, BSN, BIMB and Maybank, it still did not much achieve the targeted collection amount of the Zakat. There seemed to be leakages and the availability of the facilities was not sufficient enough. The survey result clearly indicated that PZM should now make focus on Zakat collection more to the prospective Zakat payers i.e. the income earners not only in the government sector but also the private sector. This would help to increase the amount of Zakat collection. This was proved by the hypothesis I , saying that “most prospective Zakat payers in the income earner group did not pay Zakat on income” held true. The lack of facilities as the major reasons to most of the prospective Zakat payers for not paying the Zakat was not also proved to be true as shown in the hypothesis III in the report. PZM had intensively and adequately provided such physical facilities to pay Zakat by appointing collection agents in the bank counters through the signed MOU with a number of well-known banks in Malacca. It was identified that the lack of PZM's efforts to aggressively promote these facilities were the main cause of the lower level of awareness of most of the publics towards the use of these facilities. Promotional efforts through talks, phamplets, exhibitions and bill-boards at the banks can help increase this level of public awareness. The research paper also further identified the importance of promotional efforts to be stressed in order to achieve the amount of Zakat collection targeted. The PZM should promote straight to the right group i.e. the income earners in both the government and private sectors. However more focus should be to the private sectors as these groups were much neglected before. Finally, through the promotional efforts of talks PZM staff can effectively play a role to explain and highlight the Zakat payment through the salary deduction scheme as this is less burden some on the Zakat payers as compared to paying in lump sum at the end of the year. For this scheme to be successfully implemented PZM need to get the close cooperation of the employers. Faculty of Business Management 1999 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/14735/1/PPb_SHAHRIYAH%20HJ.%20SHA%27ARI%20BM%2099_5.pdf Hj.Sha'ari, Shahriyah (1999) A study on promotional strategy to enhance the perfomance of Zakat's collection in Melaka / Shahriyah Hj.Sha'ari. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Islam and economics Alms (Zakat)
spellingShingle	Islam and economics Alms (Zakat) Hj.Sha'ari, Shahriyah A study on promotional strategy to enhance the perfomance of Zakat's collection in Melaka / Shahriyah Hj.Sha'ari
description	The research paper has found out that the Malacca Zakat Centre (PZM) although had made efforts to increase collection of Zakat through various promotional activities such as talks (ceramah), exhibitions and phamplets to Zakat payers both in the government and private sectors as well as by having facilities of payment counters in the banks in Malacca such as with BBMB, BSN, BIMB and Maybank, it still did not much achieve the targeted collection amount of the Zakat. There seemed to be leakages and the availability of the facilities was not sufficient enough. The survey result clearly indicated that PZM should now make focus on Zakat collection more to the prospective Zakat payers i.e. the income earners not only in the government sector but also the private sector. This would help to increase the amount of Zakat collection. This was proved by the hypothesis I , saying that “most prospective Zakat payers in the income earner group did not pay Zakat on income” held true. The lack of facilities as the major reasons to most of the prospective Zakat payers for not paying the Zakat was not also proved to be true as shown in the hypothesis III in the report. PZM had intensively and adequately provided such physical facilities to pay Zakat by appointing collection agents in the bank counters through the signed MOU with a number of well-known banks in Malacca. It was identified that the lack of PZM's efforts to aggressively promote these facilities were the main cause of the lower level of awareness of most of the publics towards the use of these facilities. Promotional efforts through talks, phamplets, exhibitions and bill-boards at the banks can help increase this level of public awareness. The research paper also further identified the importance of promotional efforts to be stressed in order to achieve the amount of Zakat collection targeted. The PZM should promote straight to the right group i.e. the income earners in both the government and private sectors. However more focus should be to the private sectors as these groups were much neglected before. Finally, through the promotional efforts of talks PZM staff can effectively play a role to explain and highlight the Zakat payment through the salary deduction scheme as this is less burden some on the Zakat payers as compared to paying in lump sum at the end of the year. For this scheme to be successfully implemented PZM need to get the close cooperation of the employers.
format	Student Project
author	Hj.Sha'ari, Shahriyah
author_facet	Hj.Sha'ari, Shahriyah
author_sort	Hj.Sha'ari, Shahriyah
title	A study on promotional strategy to enhance the perfomance of Zakat's collection in Melaka / Shahriyah Hj.Sha'ari
title_short	A study on promotional strategy to enhance the perfomance of Zakat's collection in Melaka / Shahriyah Hj.Sha'ari
title_full	A study on promotional strategy to enhance the perfomance of Zakat's collection in Melaka / Shahriyah Hj.Sha'ari
title_fullStr	A study on promotional strategy to enhance the perfomance of Zakat's collection in Melaka / Shahriyah Hj.Sha'ari
title_full_unstemmed	A study on promotional strategy to enhance the perfomance of Zakat's collection in Melaka / Shahriyah Hj.Sha'ari
title_sort	study on promotional strategy to enhance the perfomance of zakat's collection in melaka / shahriyah hj.sha'ari
publisher	Faculty of Business Management
publishDate	1999
url	http://ir.uitm.edu.my/id/eprint/14735/ http://ir.uitm.edu.my/id/eprint/14735/1/PPb_SHAHRIYAH%20HJ.%20SHA%27ARI%20BM%2099_5.pdf
first_indexed	2023-09-18T22:52:17Z
last_indexed	2023-09-18T22:52:17Z
_version_	1777417624079040512

A study on promotional strategy to enhance the perfomance of Zakat's collection in Melaka / Shahriyah Hj.Sha'ari

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