A study on promotional strategy to enhance the perfomance of Zakat's collection in Melaka / Shahriyah Hj.Sha'ari

The research paper has found out that the Malacca Zakat Centre (PZM) although had made efforts to increase collection of Zakat through various promotional activities such as talks (ceramah), exhibitions and phamplets to Zakat payers both in the government and private sectors as well as by having fac...

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Bibliographic Details
Main Author: Hj.Sha'ari, Shahriyah
Format: Student Project
Language:English
Published: Faculty of Business Management 1999
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/14735/
http://ir.uitm.edu.my/id/eprint/14735/1/PPb_SHAHRIYAH%20HJ.%20SHA%27ARI%20BM%2099_5.pdf