The effect of relationship marketing on customer loyalty towards fast food restaurants (a study of generation Y) / Ahmad Zulfa Mohd Kamil and Muhammad Afif Mahabob
Intense competition in the business environment forces firms to look for the best approach to attract and create loyal customers. Relationship marketing is a strategy used by many firms to maintain long-term relationship with customers. Good implementation of relationship marketing strategies wil...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
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Faculty of Business Management
2016
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| Online Access: | http://ir.uitm.edu.my/id/eprint/14642/ http://ir.uitm.edu.my/id/eprint/14642/1/PPb_AHMAD%20ZULFA%20MOHD%20KAMIL%20BM%2016_5.pdf |