The impact of online banking on customer service delivery in the Malaysian banking industry : Kano's model approach / Alhaji Abubakar Aliyu … [et al.]
This study is about the impact of online banking on customer service delivery in Malaysian banking industry. Due to the challenges of globalization and intensive competition, Banks were compelled to comprehend the services of online banking in order to entice the existing and the potential customers...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Information Management
2014
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/13850/ http://ir.uitm.edu.my/id/eprint/13850/ http://ir.uitm.edu.my/id/eprint/13850/1/AJ_ALHAJI%20ABUBAKAR%20ALIYU%20JIKM%2014.pdf |