Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob

Previous studies have shown the ability of fear appeal in influencing voting behaviour among citizens (Jerit, 2004). During the 15-day campaign period of 13th Malaysian General Election (GE13), candidates from Barisan Nasional (BN) and Pakatan Rakyat (PR) tended to induce fear appeal into the storie...

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Bibliographic Details
Main Authors: Ahmad Husairi, Nor Azni, Yaacob, Mohammad
Format: Article
Language:English
Published: CMIWS and UiTM Press 2014
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/12386/
http://ir.uitm.edu.my/id/eprint/12386/1/AJ_NOR%20AZNI%20AHMAD%20HUSAIRI%20JMIW%2014.pdf

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