Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob
Previous studies have shown the ability of fear appeal in influencing voting behaviour among citizens (Jerit, 2004). During the 15-day campaign period of 13th Malaysian General Election (GE13), candidates from Barisan Nasional (BN) and Pakatan Rakyat (PR) tended to induce fear appeal into the storie...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
CMIWS and UiTM Press
2014
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/12386/ http://ir.uitm.edu.my/id/eprint/12386/1/AJ_NOR%20AZNI%20AHMAD%20HUSAIRI%20JMIW%2014.pdf |