Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob

Previous studies have shown the ability of fear appeal in influencing voting behaviour among citizens (Jerit, 2004). During the 15-day campaign period of 13th Malaysian General Election (GE13), candidates from Barisan Nasional (BN) and Pakatan Rakyat (PR) tended to induce fear appeal into the storie...

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Main Authors:	Ahmad Husairi, Nor Azni, Yaacob, Mohammad
Format:	Article
Language:	English
Published:	CMIWS and UiTM Press 2014
Subjects:	Elections. Electoral systems. Voting Political parties. Political campaigns Malaysia
Online Access:	http://ir.uitm.edu.my/id/eprint/12386/ http://ir.uitm.edu.my/id/eprint/12386/1/AJ_NOR%20AZNI%20AHMAD%20HUSAIRI%20JMIW%2014.pdf

id	uitm-12386
recordtype	eprints
spelling	uitm-123862018-06-06T01:54:45Z http://ir.uitm.edu.my/id/eprint/12386/ Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob Ahmad Husairi, Nor Azni Yaacob, Mohammad Elections. Electoral systems. Voting Political parties. Political campaigns Malaysia Previous studies have shown the ability of fear appeal in influencing voting behaviour among citizens (Jerit, 2004). During the 15-day campaign period of 13th Malaysian General Election (GE13), candidates from Barisan Nasional (BN) and Pakatan Rakyat (PR) tended to induce fear appeal into the stories reported by newspapers that support them, namely Utusan Malaysia and Harakah, respectively. This study seeks to investigate the characteristics of fear appeal in both the newspapers, the genre of news and articles that comprise the fear appeal, relationships between the genre of news and articles with characteristics of fear appeal, and differences in the way political fear appeal was employed in the content of both newspapers. CMIWS and UiTM Press 2014 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/12386/1/AJ_NOR%20AZNI%20AHMAD%20HUSAIRI%20JMIW%2014.pdf Ahmad Husairi, Nor Azni and Yaacob, Mohammad (2014) Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob. Journal of Media and Information Warfare, 6. pp. 89-132. ISSN 1985-563X
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Elections. Electoral systems. Voting Political parties. Political campaigns Malaysia
spellingShingle	Elections. Electoral systems. Voting Political parties. Political campaigns Malaysia Ahmad Husairi, Nor Azni Yaacob, Mohammad Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob
description	Previous studies have shown the ability of fear appeal in influencing voting behaviour among citizens (Jerit, 2004). During the 15-day campaign period of 13th Malaysian General Election (GE13), candidates from Barisan Nasional (BN) and Pakatan Rakyat (PR) tended to induce fear appeal into the stories reported by newspapers that support them, namely Utusan Malaysia and Harakah, respectively. This study seeks to investigate the characteristics of fear appeal in both the newspapers, the genre of news and articles that comprise the fear appeal, relationships between the genre of news and articles with characteristics of fear appeal, and differences in the way political fear appeal was employed in the content of both newspapers.
format	Article
author	Ahmad Husairi, Nor Azni Yaacob, Mohammad
author_facet	Ahmad Husairi, Nor Azni Yaacob, Mohammad
author_sort	Ahmad Husairi, Nor Azni
title	Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob
title_short	Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob
title_full	Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob
title_fullStr	Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob
title_full_unstemmed	Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob
title_sort	fear appeal approach for a political campaign published in utusan malaysia and harakah during the 13th general election / nor azni ahmad husairi and mohammad yaacob
publisher	CMIWS and UiTM Press
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/12386/ http://ir.uitm.edu.my/id/eprint/12386/1/AJ_NOR%20AZNI%20AHMAD%20HUSAIRI%20JMIW%2014.pdf
first_indexed	2023-09-18T22:49:10Z
last_indexed	2023-09-18T22:49:10Z
_version_	1777417428289978368

Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob

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