Evidence of the Role of Marketing Arrangements and Valuation Methods in Improving Beef Quality

Low and inconsistent beef quality has been blamed by some for the losses of beef's share of total meat consumption. Tighter vertical coordination through use of alternative marketing arrangements and more precise price signaling through use of different cattle valuation methods may help improve...

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Main Authors:	Liu, Yanyan, Muth, Mary K., Koontz, Stephen R., Lawrence, John D.
Format:	Journal Article
Language:	EN
Published:	2012
Subjects:	Food Beverages Cosmetics Tobacco Wine and Spirits L660 Marketing M310 Agricultural Markets and Marketing Cooperatives Agribusiness Q130
Online Access:	http://hdl.handle.net/10986/4713

id	okr-10986-4713
recordtype	oai_dc
spelling	okr-10986-47132021-04-23T14:02:19Z Evidence of the Role of Marketing Arrangements and Valuation Methods in Improving Beef Quality Liu, Yanyan Muth, Mary K. Koontz, Stephen R. Lawrence, John D. Food Beverages Cosmetics Tobacco Wine and Spirits L660 Marketing M310 Agricultural Markets and Marketing Cooperatives Agribusiness Q130 Low and inconsistent beef quality has been blamed by some for the losses of beef's share of total meat consumption. Tighter vertical coordination through use of alternative marketing arrangements and more precise price signaling through use of different cattle valuation methods may help improve beef quality because these mechanisms facilitate information exchange enabling producers to respond better to consumer demand. For the congressionally mandated Livestock and Meat Marketing Study, we modeled differences in levels and variances of cattle quality associated with particular marketing arrangements and valuation methods using fed cattle purchase data from 29 large U.S. beef packing plants for October 2002 through March 2005. Results indicate fed cattle procured through marketing agreements and packer ownership had higher and more consistent quality compared to other types of arrangements. Auction market cattle quality was the most inconsistent. Fed cattle valued using carcass weight with a grid were associated with higher and more consistent quality. 2012-03-30T07:29:22Z 2012-03-30T07:29:22Z 2009-04 Journal Article Agribusiness 07424477 http://hdl.handle.net/10986/4713 EN http://creativecommons.org/licenses/by-nc-nd/3.0/igo World Bank Journal Article United States
repository_type	Digital Repository
institution_category	Foreign Institution
institution	Digital Repositories
building	World Bank Open Knowledge Repository
collection	World Bank
language	EN
topic	Food Beverages Cosmetics Tobacco Wine and Spirits L660 Marketing M310 Agricultural Markets and Marketing Cooperatives Agribusiness Q130
spellingShingle	Food Beverages Cosmetics Tobacco Wine and Spirits L660 Marketing M310 Agricultural Markets and Marketing Cooperatives Agribusiness Q130 Liu, Yanyan Muth, Mary K. Koontz, Stephen R. Lawrence, John D. Evidence of the Role of Marketing Arrangements and Valuation Methods in Improving Beef Quality
geographic_facet	United States
relation	http://creativecommons.org/licenses/by-nc-nd/3.0/igo
description	Low and inconsistent beef quality has been blamed by some for the losses of beef's share of total meat consumption. Tighter vertical coordination through use of alternative marketing arrangements and more precise price signaling through use of different cattle valuation methods may help improve beef quality because these mechanisms facilitate information exchange enabling producers to respond better to consumer demand. For the congressionally mandated Livestock and Meat Marketing Study, we modeled differences in levels and variances of cattle quality associated with particular marketing arrangements and valuation methods using fed cattle purchase data from 29 large U.S. beef packing plants for October 2002 through March 2005. Results indicate fed cattle procured through marketing agreements and packer ownership had higher and more consistent quality compared to other types of arrangements. Auction market cattle quality was the most inconsistent. Fed cattle valued using carcass weight with a grid were associated with higher and more consistent quality.
format	Journal Article
author	Liu, Yanyan Muth, Mary K. Koontz, Stephen R. Lawrence, John D.
author_facet	Liu, Yanyan Muth, Mary K. Koontz, Stephen R. Lawrence, John D.
author_sort	Liu, Yanyan
title	Evidence of the Role of Marketing Arrangements and Valuation Methods in Improving Beef Quality
title_short	Evidence of the Role of Marketing Arrangements and Valuation Methods in Improving Beef Quality
title_full	Evidence of the Role of Marketing Arrangements and Valuation Methods in Improving Beef Quality
title_fullStr	Evidence of the Role of Marketing Arrangements and Valuation Methods in Improving Beef Quality
title_full_unstemmed	Evidence of the Role of Marketing Arrangements and Valuation Methods in Improving Beef Quality
title_sort	evidence of the role of marketing arrangements and valuation methods in improving beef quality
publishDate	2012
url	http://hdl.handle.net/10986/4713
_version_	1764392484762288128

Evidence of the Role of Marketing Arrangements and Valuation Methods in Improving Beef Quality

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