The Entertaining Way to Behavioral Change : Fighting HIV with MTV
This paper tests the effectiveness of an entertainment education television series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model, the paper shows that “edutainment” can wor...
| Main Authors: | , , |
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| Format: | Working Paper |
| Language: | English |
| Published: |
World Bank, Washington, DC
2019
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| Subjects: | |
| Online Access: | http://documents.worldbank.org/curated/en/518151568049461993/The-Entertaining-Way-to-Behavioral-Change-Fighting-HIV-with-MTV http://hdl.handle.net/10986/32372 |