The Entertaining Way to Behavioral Change : Fighting HIV with MTV

The Entertaining Way to Behavioral Change : Fighting HIV with MTV

This paper tests the effectiveness of an entertainment education television series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model, the paper shows that “edutainment” can wor...

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Bibliographic Details
Main Authors: Banerjee, Abhijit, La Ferrara, Eliana, Orozco-Olvera, Victor H.
Format: Working Paper
Language:English
Published: World Bank, Washington, DC 2019
Subjects:
RISKY SEXUAL BEHAVIOR
RANDOMIZED CONTROL TRIAL
HIV AIDS
MTV
SEXUALLY TRANSMITTED DISEASE
Online Access:http://documents.worldbank.org/curated/en/518151568049461993/The-Entertaining-Way-to-Behavioral-Change-Fighting-HIV-with-MTV
http://hdl.handle.net/10986/32372

Internet

http://documents.worldbank.org/curated/en/518151568049461993/The-Entertaining-Way-to-Behavioral-Change-Fighting-HIV-with-MTV
http://hdl.handle.net/10986/32372

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