The Nollywood Nudge : An Entertaining Approach to Saving

The Nollywood Nudge : An Entertaining Approach to Saving

This paper investigates the immediate and medium-term behavioral response to an emotional trigger designed to affect biases in intertemporal financial decisions. The emotional trigger is provided by a narrative portraying the catastrophic consequen...

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Bibliographic Details
Main Authors: Coville, Aidan, Di Maro, Vincenzo, Dunsch, Felipe Alexander, Zottel, Siegfried
Format: Working Paper
Language:English
Published: World Bank, Washington, DC 2019
Subjects:
SAVINGS
PLACEBO DESIGN
FINANCIAL LITERACY
FINANCIAL EDUCATION
Online Access:http://documents.worldbank.org/curated/en/468251561642192667/The-Nollywood-Nudge-An-Entertaining-Approach-to-Saving
http://hdl.handle.net/10986/31986

Internet

http://documents.worldbank.org/curated/en/468251561642192667/The-Nollywood-Nudge-An-Entertaining-Approach-to-Saving
http://hdl.handle.net/10986/31986

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