Seeing Indian, Being Indian : Diaspora, Identity, and Ethnic Media

Grounded in the uses and gratifications theoretical framework, cultural proximity and social identity theories, researchers uncovered specific themes emerging from viewers of Indian television programming. The immigrant viewers actively chose ethnic programming, specifically Indian television availa...

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Bibliographic Details
Main Authors:	Somani, Indira S., Guo, Jing
Format:	Journal Article
Published:	Taylor and Francis 2018
Subjects:	SOCIAL IDENTITY TELEVISION USES AND GRATIFICATION CULTURAL PROXIMITY CULTURAL ROOTS
Online Access:	http://hdl.handle.net/10986/29432

id	okr-10986-29432
recordtype	oai_dc
spelling	okr-10986-294322021-05-25T10:54:34Z Seeing Indian, Being Indian : Diaspora, Identity, and Ethnic Media Somani, Indira S. Guo, Jing SOCIAL IDENTITY TELEVISION USES AND GRATIFICATION CULTURAL PROXIMITY CULTURAL ROOTS Grounded in the uses and gratifications theoretical framework, cultural proximity and social identity theories, researchers uncovered specific themes emerging from viewers of Indian television programming. The immigrant viewers actively chose ethnic programming, specifically Indian television available via the satellite dish, to feel a sense of gratification. That gratification came in the form of reinforcing their ethnic identity. One hundred Asian Indian immigrants from five major metropolitan U.S. cities (New York, Washington, DC, San Francisco, Chicago, and Houston) were interviewed. These participants had an average age of 68 and an average family income of $150,000. In spite of the fact that they have resided in the United States for 40–50 years, they still felt attracted to Indian programming, as it allowed them to stay informed about India and feel connected to their cultural roots. 2018-03-07T20:55:48Z 2018-03-07T20:55:48Z 2017-06-19 Journal Article Howard Journal of Communication 1064-6175 http://hdl.handle.net/10986/29432 CC BY-NC-ND 3.0 IGO http://creativecommons.org/licenses/by-nc-nd/3.0/igo World Bank Taylor and Francis Publications & Research :: Journal Article Publications & Research South Asia India
repository_type	Digital Repository
institution_category	Foreign Institution
institution	Digital Repositories
building	World Bank Open Knowledge Repository
collection	World Bank
topic	SOCIAL IDENTITY TELEVISION USES AND GRATIFICATION CULTURAL PROXIMITY CULTURAL ROOTS
spellingShingle	SOCIAL IDENTITY TELEVISION USES AND GRATIFICATION CULTURAL PROXIMITY CULTURAL ROOTS Somani, Indira S. Guo, Jing Seeing Indian, Being Indian : Diaspora, Identity, and Ethnic Media
geographic_facet	South Asia India
description	Grounded in the uses and gratifications theoretical framework, cultural proximity and social identity theories, researchers uncovered specific themes emerging from viewers of Indian television programming. The immigrant viewers actively chose ethnic programming, specifically Indian television available via the satellite dish, to feel a sense of gratification. That gratification came in the form of reinforcing their ethnic identity. One hundred Asian Indian immigrants from five major metropolitan U.S. cities (New York, Washington, DC, San Francisco, Chicago, and Houston) were interviewed. These participants had an average age of 68 and an average family income of $150,000. In spite of the fact that they have resided in the United States for 40–50 years, they still felt attracted to Indian programming, as it allowed them to stay informed about India and feel connected to their cultural roots.
format	Journal Article
author	Somani, Indira S. Guo, Jing
author_facet	Somani, Indira S. Guo, Jing
author_sort	Somani, Indira S.
title	Seeing Indian, Being Indian : Diaspora, Identity, and Ethnic Media
title_short	Seeing Indian, Being Indian : Diaspora, Identity, and Ethnic Media
title_full	Seeing Indian, Being Indian : Diaspora, Identity, and Ethnic Media
title_fullStr	Seeing Indian, Being Indian : Diaspora, Identity, and Ethnic Media
title_full_unstemmed	Seeing Indian, Being Indian : Diaspora, Identity, and Ethnic Media
title_sort	seeing indian, being indian : diaspora, identity, and ethnic media
publisher	Taylor and Francis
publishDate	2018
url	http://hdl.handle.net/10986/29432
_version_	1764469337486262272

Seeing Indian, Being Indian : Diaspora, Identity, and Ethnic Media

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