Seeing Indian, Being Indian : Diaspora, Identity, and Ethnic Media
Grounded in the uses and gratifications theoretical framework, cultural proximity and social identity theories, researchers uncovered specific themes emerging from viewers of Indian television programming. The immigrant viewers actively chose ethnic programming, specifically Indian television availa...
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| Format: | Journal Article |
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Taylor and Francis
2018
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| Online Access: | http://hdl.handle.net/10986/29432 |