Seeing Indian, Being Indian : Diaspora, Identity, and Ethnic Media

Grounded in the uses and gratifications theoretical framework, cultural proximity and social identity theories, researchers uncovered specific themes emerging from viewers of Indian television programming. The immigrant viewers actively chose ethnic programming, specifically Indian television availa...

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Bibliographic Details
Main Authors: Somani, Indira S., Guo, Jing
Format: Journal Article
Published: Taylor and Francis 2018
Subjects:
Online Access:http://hdl.handle.net/10986/29432