Pathways to Profits : Identifying Separate Channels of Small Firm Growth through Business Training

This paper identifies separate and unique pathways to profits among small businesses in South Africa that are exposed to marketing or finance training in a randomized control study. The marketing group achieves greater profits by adopting a growth...

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Main Authors: Anderson, Stephen J., Chandy, Rajesh, Zia, Bilal
Format: Working Paper
Language:English
en_US
Published: World Bank, Washington, DC 2016
Subjects:
Online Access:http://documents.worldbank.org/curated/en/2016/07/26610927/pathways-profits-identifying-separate-channels-small-firm-growth-through-business-training
http://hdl.handle.net/10986/24855
id okr-10986-24855
recordtype oai_dc
spelling okr-10986-248552021-04-23T14:04:27Z Pathways to Profits : Identifying Separate Channels of Small Firm Growth through Business Training Anderson, Stephen J. Chandy, Rajesh Zia, Bilal business training firm performance job creation entrepreneurship randomized control trials This paper identifies separate and unique pathways to profits among small businesses in South Africa that are exposed to marketing or finance training in a randomized control study. The marketing group achieves greater profits by adopting a growth focus on higher sales, greater investments in stock and materials, and hiring more employees. The finance group achieves similar profit gains but through an efficiency focus on lower costs. Both groups show significantly higher adoption of business practices related to their respective training program. Consistent with a growth focus, marketing/sales skills are significantly more beneficial to firm owners who ex ante have less exposure to different business contexts. In contrast and in line with an efficiency focus, entrepreneurs who have been running more established businesses prior to training benefit significantly more from finance/accounting skills. 2016-08-09T21:56:24Z 2016-08-09T21:56:24Z 2016-07 Working Paper http://documents.worldbank.org/curated/en/2016/07/26610927/pathways-profits-identifying-separate-channels-small-firm-growth-through-business-training http://hdl.handle.net/10986/24855 English en_US Policy Research Working Paper;No. 7774 CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo/ World Bank World Bank, Washington, DC Publications & Research Publications & Research :: Policy Research Working Paper South Africa
repository_type Digital Repository
institution_category Foreign Institution
institution Digital Repositories
building World Bank Open Knowledge Repository
collection World Bank
language English
en_US
topic business training
firm performance
job creation
entrepreneurship
randomized control trials
spellingShingle business training
firm performance
job creation
entrepreneurship
randomized control trials
Anderson, Stephen J.
Chandy, Rajesh
Zia, Bilal
Pathways to Profits : Identifying Separate Channels of Small Firm Growth through Business Training
geographic_facet South Africa
relation Policy Research Working Paper;No. 7774
description This paper identifies separate and unique pathways to profits among small businesses in South Africa that are exposed to marketing or finance training in a randomized control study. The marketing group achieves greater profits by adopting a growth focus on higher sales, greater investments in stock and materials, and hiring more employees. The finance group achieves similar profit gains but through an efficiency focus on lower costs. Both groups show significantly higher adoption of business practices related to their respective training program. Consistent with a growth focus, marketing/sales skills are significantly more beneficial to firm owners who ex ante have less exposure to different business contexts. In contrast and in line with an efficiency focus, entrepreneurs who have been running more established businesses prior to training benefit significantly more from finance/accounting skills.
format Working Paper
author Anderson, Stephen J.
Chandy, Rajesh
Zia, Bilal
author_facet Anderson, Stephen J.
Chandy, Rajesh
Zia, Bilal
author_sort Anderson, Stephen J.
title Pathways to Profits : Identifying Separate Channels of Small Firm Growth through Business Training
title_short Pathways to Profits : Identifying Separate Channels of Small Firm Growth through Business Training
title_full Pathways to Profits : Identifying Separate Channels of Small Firm Growth through Business Training
title_fullStr Pathways to Profits : Identifying Separate Channels of Small Firm Growth through Business Training
title_full_unstemmed Pathways to Profits : Identifying Separate Channels of Small Firm Growth through Business Training
title_sort pathways to profits : identifying separate channels of small firm growth through business training
publisher World Bank, Washington, DC
publishDate 2016
url http://documents.worldbank.org/curated/en/2016/07/26610927/pathways-profits-identifying-separate-channels-small-firm-growth-through-business-training
http://hdl.handle.net/10986/24855
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