Feedback Matters : Evidence from Agricultural Services

Feedback tools have become ubiquitous in the service industry and social development programs alike. This study designed a field experiment to test whether eliciting feedback can empower users and increase demand for a service. The study randomly a...

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Bibliographic Details
Main Authors: Jones, Maria Ruth, Kondylis, Florence
Format: Working Paper
Language:English
en_US
Published: World Bank, Washington, DC 2016
Subjects:
Online Access:http://documents.worldbank.org/curated/en/2016/07/26600678/feedback-matters-evidence-agricultural-services
http://hdl.handle.net/10986/24849
Description
Summary:Feedback tools have become ubiquitous in the service industry and social development programs alike. This study designed a field experiment to test whether eliciting feedback can empower users and increase demand for a service. The study randomly assigned different feedback tools in the context of an agricultural service to document their impact on clients' demand and shed light on the underlying mechanisms. The analysis shows large demand effects, in the current and following growing periods. It also documents large demand effect spillovers, as other non-client farmers in the vicinity of treated groups are more likely to sign up for the service. To disentangle pure supply-side monitoring from demand-side accountability effects, additional monitoring was randomly announced to extension workers across treatment and control communities. Extension workers do not exert significantly more effort in villages where additional monitoring takes place. The study concludes that farmers’ taste for "respect" leads their higher demand for the service.