Mobile Usage at the Base of the Pyramid in South Africa

Mobile phones are the primary means of accessing information or communicating for those who live at the base of the pyramid (BoP). It is likely that the mobile phone will therefore also be the preferred medium to provide value-added services to tho...

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Bibliographic Details
Main Author:	World Bank
Format:	Working Paper
Language:	English en_US
Published:	Washington, DC 2014
Subjects:	ACCESS TO SERVICES ACCESS TO TECHNOLOGY ACCESS TO THE INTERNET ADSL ADVERTISEMENTS ADVERTISING AFFORDABLE ACCESS ANIMATIONS ANNUAL REPORT API APPLIANCES APPLICATION PROGRAMMING APPLICATION PROGRAMMING INTERFACE ARRANGEMENTS BACKBONE BANDWIDTH BASIC BROADBAND BROADCASTING BROWSER BROWSING BUSINESS ACTIVITIES BUSINESS MODEL BUSINESS MODELS BUSINESS PARTNERS BUSINESS PLANNING BUSINESS PURPOSES BUSINESSES CELL PHONES CHAT ROOMS CITIES CLASSIFICATION COLLABORATION COMMUNICATION PATTERNS COMMUNITIES COMPETITIVE MARKETS COMPETITIVENESS COMPUTER ACCESS COMPUTER USAGE COMPUTER USE COMPUTER USER COMPUTER USERS COMPUTERS CONFIGURATIONS CONNECTIVITY CONTENTS CREDIT CARD CREDIT CARDS DATA NETWORK DATA RATE DATA SERVICES DATUM DESCRIPTION DEVICES DISTANCE LEARNING DISTRIBUTION CHANNELS DOCUMENTS E-MAIL E-SERVICES E-STRATEGY EBOOKS ECONOMIC DEVELOPMENT ELECTRICITY ELECTRIFICATION ELECTRONIC COMMUNICATIONS EMAIL ADDRESS EMAIL ADDRESSES EMAILS END USERS END-USERS ENTERTAINMENT ENTRY FIBRE OPTICS FINANCIAL SERVICES FINANCIAL SYSTEM FINANCIAL TRANSACTIONS FOCUS GROUP FOCUS GROUPS GOVERNMENT ORGANIZATIONS GOVERNMENT SERVICES HARDWARE HIGH-SPEED ICT ID INDICES INFORMATION COMMUNICATIONS INFORMATION COMMUNICATIONS TECHNOLOGY INFORMATION SOCIETY INNOVATION INNOVATION PROGRAM INNOVATIONS INSTANT MESSAGING INTERFACE INTERFACES INTERNATIONAL TELECOMMUNICATIONS INTERNET ACCESS INTERNET CONNECTIVITY INTERNET SERVICE PROVIDERS INTERNET SERVICES INTERNET USE IP ISPS KNOW HOW KNOWLEDGE ECONOMY LEGAL FRAMEWORK LIBRARIES LICENSE LICENSES LICENSING LITERACY LOGIC MARKET SEGMENT MARKET SHARE MARKETING MEDIA MOBILE ACCESS MOBILE APPLICATION MOBILE APPLICATIONS MOBILE DEVICE MOBILE NETWORK MOBILE NETWORKS MOBILE PHONE MOBILE PHONES MOBILE SERVICE MOBILE SERVICES MOBILE TELEPHONE MOBILE USERS NETWORK SERVICES NETWORKING NETWORKS NICHE MARKET OBJECTS OPEN ACCESS OPEN-SOURCE OPERATING SYSTEM OPERATING SYSTEM OPERATING SYSTEMS ORDERING PAYMENT SYSTEM PAYMENT SYSTEMS PC PERSONAL INFORMATION POLITICAL ENGAGEMENT PRIVATE SECTOR PRIVATE SECTOR INVESTMENT PRODUCT DEVELOPMENT PROGRAMS PROTOCOL PROTOTYPE PUBLIC ACCESS PUBLIC ACCESS POINT PUBLIC ACCESS POINTS QUALITY OF SERVICE QUERIES RADIO READING REAL TIME REGULATORY ENVIRONMENT REGULATORY FRAMEWORK REGULATORY RECOMMENDATIONS REPOSITORY RESULT RESULTS RETAIL PRICES REVENUE MODELS SERVER SERVICE PROVIDER SERVICE PROVIDERS SERVICES TO CITIZENS SMART PHONE SMART PHONES SOCIAL DEVELOPMENT SOFTWARE COMPONENTS SPREADSHEETS TARGETS TECHNICAL ASPECTS TELECOMMUNICATIONS TELECOMMUNICATIONS MARKETS TELECOMMUNICATIONS PROVIDER TELEPHONE TELEPHONE MARKETS TEXT TRANSACTION TRANSLATION USER USERS USES VALUE CHAIN VENDOR VIDEO VIDEO GAME VIDEOS WEB WEBSITE WIRELESS WIRELESS COMMUNICATIONS WORLD TRADE
Online Access:	http://documents.worldbank.org/curated/en/2012/12/18807105/mobile-usage-base-pyramid-south-africa http://hdl.handle.net/10986/17629

Internet

http://documents.worldbank.org/curated/en/2012/12/18807105/mobile-usage-base-pyramid-south-africa
http://hdl.handle.net/10986/17629

Mobile Usage at the Base of the Pyramid in South Africa

Internet

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