Factors that influence tourists visit intention to museums in Malacca

The museum has been a cultural bridge between past and future for a long time. Museums reflect a society as they are repositories of historical, unique, valuable and important objects and artefacts. However, in global, museum indicates constant or increasing visit numbers, and the types of people vi...

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Main Authors:	Azlan, Nurun Nadhirah Nor, Saad, Mazni
Format:	Conference or Workshop Item
Language:	English
Published:	2019
Subjects:	H63 Museum. Exhibitions
Online Access:	http://irep.iium.edu.my/78814/ http://irep.iium.edu.my/78814/1/10%20Factors%20that%20influence%20tourist%20visit%20intention.pdf

id	iium-78814
recordtype	eprints
spelling	iium-788142020-02-18T03:13:22Z http://irep.iium.edu.my/78814/ Factors that influence tourists visit intention to museums in Malacca Azlan, Nurun Nadhirah Nor Saad, Mazni H63 Museum. Exhibitions The museum has been a cultural bridge between past and future for a long time. Museums reflect a society as they are repositories of historical, unique, valuable and important objects and artefacts. However, in global, museum indicates constant or increasing visit numbers, and the types of people visiting them have remained the same. Instead of understanding visitors, museums are said to focus on organized programs. Most of the museum in Malaysia failed to attract new and recurring visitors when they fail to understand their visitors. At this point, museums need to find out why and what are the factors of visitors’ visitation to museums. This study will be focusing on three objectives which are; 1) To investigate the reasons that influence the visitor’s visitation decision process at museums in Malacca, 2) To identify the type of tourist behind a museum visitation in Malacca. 3) To investigate the main factor of visitors travelling exhibits to museums in Malacca. For this research study, there are 3 elements that will be highlighted that is the factors that might influence the visitors’ intention to museum namely, educational factor, relaxation factor and aesthetics factor. A total of 384 respondents from Malacca museum visitors are participating in this study. The data were analyzed by using IBM Statistical Package for Social Science (SPSS) with several analyses. The result of the findings shows that there are positive relationships between educational factor, relaxation factor and aesthetics factor. 2019-12-19 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/78814/1/10%20Factors%20that%20influence%20tourist%20visit%20intention.pdf Azlan, Nurun Nadhirah Nor and Saad, Mazni (2019) Factors that influence tourists visit intention to museums in Malacca. In: 1st Research Colloquium on Tourism & Hospitality, 17/12/2019, Studio 4, Kulliyyah of Languages and Management, IIUM Pagoh. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H63 Museum. Exhibitions
spellingShingle	H63 Museum. Exhibitions Azlan, Nurun Nadhirah Nor Saad, Mazni Factors that influence tourists visit intention to museums in Malacca
description	The museum has been a cultural bridge between past and future for a long time. Museums reflect a society as they are repositories of historical, unique, valuable and important objects and artefacts. However, in global, museum indicates constant or increasing visit numbers, and the types of people visiting them have remained the same. Instead of understanding visitors, museums are said to focus on organized programs. Most of the museum in Malaysia failed to attract new and recurring visitors when they fail to understand their visitors. At this point, museums need to find out why and what are the factors of visitors’ visitation to museums. This study will be focusing on three objectives which are; 1) To investigate the reasons that influence the visitor’s visitation decision process at museums in Malacca, 2) To identify the type of tourist behind a museum visitation in Malacca. 3) To investigate the main factor of visitors travelling exhibits to museums in Malacca. For this research study, there are 3 elements that will be highlighted that is the factors that might influence the visitors’ intention to museum namely, educational factor, relaxation factor and aesthetics factor. A total of 384 respondents from Malacca museum visitors are participating in this study. The data were analyzed by using IBM Statistical Package for Social Science (SPSS) with several analyses. The result of the findings shows that there are positive relationships between educational factor, relaxation factor and aesthetics factor.
format	Conference or Workshop Item
author	Azlan, Nurun Nadhirah Nor Saad, Mazni
author_facet	Azlan, Nurun Nadhirah Nor Saad, Mazni
author_sort	Azlan, Nurun Nadhirah Nor
title	Factors that influence tourists visit intention to museums in Malacca
title_short	Factors that influence tourists visit intention to museums in Malacca
title_full	Factors that influence tourists visit intention to museums in Malacca
title_fullStr	Factors that influence tourists visit intention to museums in Malacca
title_full_unstemmed	Factors that influence tourists visit intention to museums in Malacca
title_sort	factors that influence tourists visit intention to museums in malacca
publishDate	2019
url	http://irep.iium.edu.my/78814/ http://irep.iium.edu.my/78814/1/10%20Factors%20that%20influence%20tourist%20visit%20intention.pdf
first_indexed	2023-09-18T21:50:57Z
last_indexed	2023-09-18T21:50:57Z
_version_	1777413765413732352

Factors that influence tourists visit intention to museums in Malacca

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