Brand experience and brand trust: an impact towards customer brand loyalty in theme park service industry
Theme park industry seems to have potential in sustaining its products and services through brand recognition by the public and also tourists. However, it is hard to sustain the industry due to the lack of loyal customers as they are seeking for unique and lasting experiences from theme park brand....
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/78804/ http://irep.iium.edu.my/78804/1/6%20Brand%20Experience.pdf |