The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context

The impact of negative eWOM about certain products on consumers is remarkable. This research is aiming to answer the impact of negative eWOM whether negative eWOM has any specific motives and how it effects over consumers’ purchase intention. A quantitative approach will be employed while questio...

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Main Authors:	Haque, A. K. M. Ahasanul, Rahman, Moshiur Mohammad, Kabir, SMH, Abdullah, Shakif
Format:	Conference or Workshop Item
Language:	English English
Published:	2019
Subjects:	HF5001 Business. Business Administration HF5437 Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://irep.iium.edu.my/78055/ http://irep.iium.edu.my/78055/18/78055%20%20%20%20%20%20The%20Impact%20of%20Negative%20e-WOM%20%20abstract.pdf http://irep.iium.edu.my/78055/16/78055%20proceeding.pdf

id	iium-78055
recordtype	eprints
spelling	iium-780552020-03-04T08:25:19Z http://irep.iium.edu.my/78055/ The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context Haque, A. K. M. Ahasanul Rahman, Moshiur Mohammad Kabir, SMH Abdullah, Shakif HF5001 Business. Business Administration HF5437 Purchasing. Selling. Sales personnel. Sales executives The impact of negative eWOM about certain products on consumers is remarkable. This research is aiming to answer the impact of negative eWOM whether negative eWOM has any specific motives and how it effects over consumers’ purchase intention. A quantitative approach will be employed while questionnaire data will be collected from more than 250 Malaysian consumers and test empirically a model that incorporates both motives of negative eWOM towards impact on purchase intention. Structural equation modelling will be used to test the research hypotheses. The findings will also show the different forms of negative word-of-mouth behaviors which will be labelled advice seeking, dissonance reduction and altruism while venting negative feelings proved to be ineffective motive. However, it will show how each of these behaviors varies in terms of the target consumers towards the motivational analysis. The result will be able to confirm that negative eWOM motives the consumers and have a significant impact on purchase intention. This will contribute insights into the neglected area of consumers negative word-of mouth and argues for identification in the forms of consumers which is an important step towards consumers purchase intention. While in the article, a series of propositions will develop which future researchers may find useful in advancing research in this area. 2019 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/78055/18/78055%20%20%20%20%20%20The%20Impact%20of%20Negative%20e-WOM%20%20abstract.pdf application/pdf en http://irep.iium.edu.my/78055/16/78055%20proceeding.pdf Haque, A. K. M. Ahasanul and Rahman, Moshiur Mohammad and Kabir, SMH and Abdullah, Shakif (2019) The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context. In: IIUM International Conference on Business Management (IICBM 2019), 10th-11th July 2019, Kuala Lumpur. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	HF5001 Business. Business Administration HF5437 Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	HF5001 Business. Business Administration HF5437 Purchasing. Selling. Sales personnel. Sales executives Haque, A. K. M. Ahasanul Rahman, Moshiur Mohammad Kabir, SMH Abdullah, Shakif The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context
description	The impact of negative eWOM about certain products on consumers is remarkable. This research is aiming to answer the impact of negative eWOM whether negative eWOM has any specific motives and how it effects over consumers’ purchase intention. A quantitative approach will be employed while questionnaire data will be collected from more than 250 Malaysian consumers and test empirically a model that incorporates both motives of negative eWOM towards impact on purchase intention. Structural equation modelling will be used to test the research hypotheses. The findings will also show the different forms of negative word-of-mouth behaviors which will be labelled advice seeking, dissonance reduction and altruism while venting negative feelings proved to be ineffective motive. However, it will show how each of these behaviors varies in terms of the target consumers towards the motivational analysis. The result will be able to confirm that negative eWOM motives the consumers and have a significant impact on purchase intention. This will contribute insights into the neglected area of consumers negative word-of mouth and argues for identification in the forms of consumers which is an important step towards consumers purchase intention. While in the article, a series of propositions will develop which future researchers may find useful in advancing research in this area.
format	Conference or Workshop Item
author	Haque, A. K. M. Ahasanul Rahman, Moshiur Mohammad Kabir, SMH Abdullah, Shakif
author_facet	Haque, A. K. M. Ahasanul Rahman, Moshiur Mohammad Kabir, SMH Abdullah, Shakif
author_sort	Haque, A. K. M. Ahasanul
title	The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context
title_short	The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context
title_full	The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context
title_fullStr	The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context
title_full_unstemmed	The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context
title_sort	impact of negative e-wom on consumers’ purchase intention: the malaysian context
publishDate	2019
url	http://irep.iium.edu.my/78055/ http://irep.iium.edu.my/78055/18/78055%20%20%20%20%20%20The%20Impact%20of%20Negative%20e-WOM%20%20abstract.pdf http://irep.iium.edu.my/78055/16/78055%20proceeding.pdf
first_indexed	2023-09-18T21:50:01Z
last_indexed	2023-09-18T21:50:01Z
_version_	1777413706372612096

The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context

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