International Islamic University Malaysia (IIUM) student’s acceptance on virtual reality (vr) as a tourism marketing tool

Youths are very vulnerable to the rapid development of technology specifically on students. The presence of varieties online applications that can be downloaded on their smartphone have exposed them to the latest technology especially in Virtual Reality (VR) technology. Hence, Technology Acceptance...

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Bibliographic Details
Main Authors:	Mohd Tukit, Nuraliah Atika, Abd Rahman, Nur Hidayah
Format:	Conference or Workshop Item
Language:	English
Published:	Kulliyyah of Languages and Management, International Islamic University Malaysia 2019
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/77649/ http://irep.iium.edu.my/77649/ http://irep.iium.edu.my/77649/9/ILTC%20MARKETING%20TOOL.pdf

id	iium-77649
recordtype	eprints
spelling	iium-776492020-02-12T07:45:12Z http://irep.iium.edu.my/77649/ International Islamic University Malaysia (IIUM) student’s acceptance on virtual reality (vr) as a tourism marketing tool Mohd Tukit, Nuraliah Atika Abd Rahman, Nur Hidayah H Social Sciences (General) Youths are very vulnerable to the rapid development of technology specifically on students. The presence of varieties online applications that can be downloaded on their smartphone have exposed them to the latest technology especially in Virtual Reality (VR) technology. Hence, Technology Acceptance Model (TAM) is applied in this study in order to understand the factors that influencing student’s acceptance in Virtual Reality (VR). Technology Acceptance Model (TAM) is an assessment to predict use and acceptance of information systems and technology by individual user. Technology Acceptance Model (TAM) consists of seven elements which are Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Perceived Enjoyment (PENJ), Interest (INT), Personal Innovative (PI) Accessibility (ACC) and Anxiety (ANX). This study aims to determine the most influence variable using Technology Acceptance Model (TAM) on student’s acceptance. This study is a quantitative study with questionnaires and online survey as the instrumentation in collecting the data. There are 100 students of International Islamic University Malaysia (IIUM) as the respondents of this study from three different campuses, which are Gombak, Kuantan and Pagoh campus. The result of this study displays that the most influence variable in Technology Acceptance Model (TAM) is Perceived Enjoyment (PENJ) while the least influence variable is Accessibility (ACC). This study highlights on the enhancement of the potential to revolutionize the promotion and selling of tourism from tourism player specifically marketer on how to market and promote their destination or product by implementing Virtual Reality (VR) technology in their tourism product and service. Therefore, with the implementation of the new technological advancement in tourism and hospitality industry able to boost up the industry not only to the government but also service provider that generate the benefit by applying Virtual Reality (VR) technology in their business as part of the marketing tool. Kulliyyah of Languages and Management, International Islamic University Malaysia 2019 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/77649/9/ILTC%20MARKETING%20TOOL.pdf Mohd Tukit, Nuraliah Atika and Abd Rahman, Nur Hidayah (2019) International Islamic University Malaysia (IIUM) student’s acceptance on virtual reality (vr) as a tourism marketing tool. In: 3rd International Language & Tourism Conference 2019, 18th -19th October 2019, Pagoh, Muar, Johor, Malaysia. https://conference.iium.edu.my/iltc2019/publication/
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Mohd Tukit, Nuraliah Atika Abd Rahman, Nur Hidayah International Islamic University Malaysia (IIUM) student’s acceptance on virtual reality (vr) as a tourism marketing tool
description	Youths are very vulnerable to the rapid development of technology specifically on students. The presence of varieties online applications that can be downloaded on their smartphone have exposed them to the latest technology especially in Virtual Reality (VR) technology. Hence, Technology Acceptance Model (TAM) is applied in this study in order to understand the factors that influencing student’s acceptance in Virtual Reality (VR). Technology Acceptance Model (TAM) is an assessment to predict use and acceptance of information systems and technology by individual user. Technology Acceptance Model (TAM) consists of seven elements which are Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Perceived Enjoyment (PENJ), Interest (INT), Personal Innovative (PI) Accessibility (ACC) and Anxiety (ANX). This study aims to determine the most influence variable using Technology Acceptance Model (TAM) on student’s acceptance. This study is a quantitative study with questionnaires and online survey as the instrumentation in collecting the data. There are 100 students of International Islamic University Malaysia (IIUM) as the respondents of this study from three different campuses, which are Gombak, Kuantan and Pagoh campus. The result of this study displays that the most influence variable in Technology Acceptance Model (TAM) is Perceived Enjoyment (PENJ) while the least influence variable is Accessibility (ACC). This study highlights on the enhancement of the potential to revolutionize the promotion and selling of tourism from tourism player specifically marketer on how to market and promote their destination or product by implementing Virtual Reality (VR) technology in their tourism product and service. Therefore, with the implementation of the new technological advancement in tourism and hospitality industry able to boost up the industry not only to the government but also service provider that generate the benefit by applying Virtual Reality (VR) technology in their business as part of the marketing tool.
format	Conference or Workshop Item
author	Mohd Tukit, Nuraliah Atika Abd Rahman, Nur Hidayah
author_facet	Mohd Tukit, Nuraliah Atika Abd Rahman, Nur Hidayah
author_sort	Mohd Tukit, Nuraliah Atika
title	International Islamic University Malaysia (IIUM) student’s acceptance on virtual reality (vr) as a tourism marketing tool
title_short	International Islamic University Malaysia (IIUM) student’s acceptance on virtual reality (vr) as a tourism marketing tool
title_full	International Islamic University Malaysia (IIUM) student’s acceptance on virtual reality (vr) as a tourism marketing tool
title_fullStr	International Islamic University Malaysia (IIUM) student’s acceptance on virtual reality (vr) as a tourism marketing tool
title_full_unstemmed	International Islamic University Malaysia (IIUM) student’s acceptance on virtual reality (vr) as a tourism marketing tool
title_sort	international islamic university malaysia (iium) student’s acceptance on virtual reality (vr) as a tourism marketing tool
publisher	Kulliyyah of Languages and Management, International Islamic University Malaysia
publishDate	2019
url	http://irep.iium.edu.my/77649/ http://irep.iium.edu.my/77649/ http://irep.iium.edu.my/77649/9/ILTC%20MARKETING%20TOOL.pdf
first_indexed	2023-09-18T21:49:31Z
last_indexed	2023-09-18T21:49:31Z
_version_	1777413675406065664

International Islamic University Malaysia (IIUM) student’s acceptance on virtual reality (vr) as a tourism marketing tool

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