Modelling customers’ loyalty towards adopting Islamic mobile banking services
This study aims to find important factors of Malaysian Islamic banking customers’ loyalty or continuance intention to use Islamic mobile banking services. A total number of 250 customers of has participated in this research. Based on findings, continuance intention of using Islamic mobile banking se...
| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/76771/ http://irep.iium.edu.my/76771/2/10-th%20FIFC%20Booklet%20PDF%20FINAL.pdf http://irep.iium.edu.my/76771/9/Dr%20Asmy_Loyal.pdf |