Mapping the sensory values in the core zone area of Melaka world heritage site

The influence of sensory experience in generating positive tourist experience has emerged to be a cutting- edge trend in studies pertaining to geography and marketing in tourism, particularly in terms of tourism sense-making. The literature has projected absence of the fundamental comprehension rela...

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Main Authors:	Abd Rahman, Nur Hidayah, Ismail, Hairul Nizam, Khalifah, Zainab
Format:	Article
Language:	English
Published:	IGU Tourism Commission 2019
Subjects:	G Geography (General) GE Environmental Sciences GV Recreation Leisure
Online Access:	http://irep.iium.edu.my/76707/ http://irep.iium.edu.my/76707/ http://irep.iium.edu.my/76707/1/353-1089-1-PB.pdf

id	iium-76707
recordtype	eprints
spelling	iium-767072019-12-11T02:32:09Z http://irep.iium.edu.my/76707/ Mapping the sensory values in the core zone area of Melaka world heritage site Abd Rahman, Nur Hidayah Ismail, Hairul Nizam Khalifah, Zainab G Geography (General) GE Environmental Sciences GV Recreation Leisure The influence of sensory experience in generating positive tourist experience has emerged to be a cutting- edge trend in studies pertaining to geography and marketing in tourism, particularly in terms of tourism sense-making. The literature has projected absence of the fundamental comprehension related to the formation of ‘tourist space’ via tourist consumption and valuation towards available cultural heritage attractions based on their sensory experience. Critical shift in the objectivism approach from the light of valuing sensory experience has motivated the exploration of survey mapping method in this study. Hence, this study employed the survey mapping method derived from the landscape planning approach, in which a guide map was designed for international tourists to value each attraction during their visit at the Core Zone Area of Melaka World Heritage Site. The data gathered from 268 respondents were classified into five sensory mappings that reflected the concentration of sensory values of visual, gustatory, auditory, olfactory, and tactile perceptions. Visualisation of sensory mapping had been based on the classification of positive, moderate, and negative sensory values. The outcomes from these sensory mappings signify the notion of ‘tourist space’ or ‘honey pot’ among tourists based on their sensory experiences in the Core Zone area of Melaka World Heritage Site. This exploration of the survey mapping method has contributed to a critical discussion on the methodological approach, whereby most studies concerning sensory experience are dominated by the qualitative approach. Therefore, the study results could strengthen the management and planning by highlighting the significance of sensory quality in conserving and preserving momentous cultural heritage attractions. IGU Tourism Commission 2019 Article PeerReviewed application/pdf en http://irep.iium.edu.my/76707/1/353-1089-1-PB.pdf Abd Rahman, Nur Hidayah and Ismail, Hairul Nizam and Khalifah, Zainab (2019) Mapping the sensory values in the core zone area of Melaka world heritage site. Tourism, Leisure & Global Change, 5. pp. 10-18. ISSN 2312-0630 https://www2.nau.edu/nabej-p/ojs/index.php/igutourism
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	G Geography (General) GE Environmental Sciences GV Recreation Leisure
spellingShingle	G Geography (General) GE Environmental Sciences GV Recreation Leisure Abd Rahman, Nur Hidayah Ismail, Hairul Nizam Khalifah, Zainab Mapping the sensory values in the core zone area of Melaka world heritage site
description	The influence of sensory experience in generating positive tourist experience has emerged to be a cutting- edge trend in studies pertaining to geography and marketing in tourism, particularly in terms of tourism sense-making. The literature has projected absence of the fundamental comprehension related to the formation of ‘tourist space’ via tourist consumption and valuation towards available cultural heritage attractions based on their sensory experience. Critical shift in the objectivism approach from the light of valuing sensory experience has motivated the exploration of survey mapping method in this study. Hence, this study employed the survey mapping method derived from the landscape planning approach, in which a guide map was designed for international tourists to value each attraction during their visit at the Core Zone Area of Melaka World Heritage Site. The data gathered from 268 respondents were classified into five sensory mappings that reflected the concentration of sensory values of visual, gustatory, auditory, olfactory, and tactile perceptions. Visualisation of sensory mapping had been based on the classification of positive, moderate, and negative sensory values. The outcomes from these sensory mappings signify the notion of ‘tourist space’ or ‘honey pot’ among tourists based on their sensory experiences in the Core Zone area of Melaka World Heritage Site. This exploration of the survey mapping method has contributed to a critical discussion on the methodological approach, whereby most studies concerning sensory experience are dominated by the qualitative approach. Therefore, the study results could strengthen the management and planning by highlighting the significance of sensory quality in conserving and preserving momentous cultural heritage attractions.
format	Article
author	Abd Rahman, Nur Hidayah Ismail, Hairul Nizam Khalifah, Zainab
author_facet	Abd Rahman, Nur Hidayah Ismail, Hairul Nizam Khalifah, Zainab
author_sort	Abd Rahman, Nur Hidayah
title	Mapping the sensory values in the core zone area of Melaka world heritage site
title_short	Mapping the sensory values in the core zone area of Melaka world heritage site
title_full	Mapping the sensory values in the core zone area of Melaka world heritage site
title_fullStr	Mapping the sensory values in the core zone area of Melaka world heritage site
title_full_unstemmed	Mapping the sensory values in the core zone area of Melaka world heritage site
title_sort	mapping the sensory values in the core zone area of melaka world heritage site
publisher	IGU Tourism Commission
publishDate	2019
url	http://irep.iium.edu.my/76707/ http://irep.iium.edu.my/76707/ http://irep.iium.edu.my/76707/1/353-1089-1-PB.pdf
first_indexed	2023-09-18T21:48:20Z
last_indexed	2023-09-18T21:48:20Z
_version_	1777413600215826432

Mapping the sensory values in the core zone area of Melaka world heritage site

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