Applying technology acceptance model to investigate the use of smartphone advertising in Malaysia
The rapid development of internet, mobile information technologies and communications keep offering unprecedented concepts in the way people use new technology and communicate information. This also applies to Malaysia where this study was performed. The main objective of this paper is to investigat...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
AMH International
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/76464/ http://irep.iium.edu.my/76464/ http://irep.iium.edu.my/76464/1/Applying%20Technology%20Acceptance%20Model%20to%20Investigate%20the%20Use%20of%20Smartphone%20Advertising%20in%20Malaysia.pdf |