Pharmaceutical marketing ethics in healthcare quality for patient satisfaction: an Islamic approach
ABSTRACT Patients are the center of healthcare system where key role players include pharmaceutical manufacturers. In recent years, ethical standards of marketing strategies conducted by pharmaceutical manufacturers have declined significantly which raises the question of healthcare quality. The con...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Advanced Scientific Research
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/76267/ http://irep.iium.edu.my/76267/ http://irep.iium.edu.my/76267/ http://irep.iium.edu.my/76267/1/76267_Pharmaceutical%20Marketing%20Ethics.pdf http://irep.iium.edu.my/76267/2/76267_Pharmaceutical%20Marketing%20Ethics_SCOPUS.pdf |