Measuring takaful agents’ understanding towards the objectives and concepts of takaful

As the Takaful industry increasingly taking innovative steps to improvise their marketing efforts, the introduction of Wakala system (agency system) is further enhanced. Takaful agents not only oblige to sell Takaful products, but they are also responsible to educate public pertaining to the objecti...

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Bibliographic Details
Main Authors: Che Mohd Salleh, Marhanum, Abdullah, Nurdianawati Irwani, Razali, Siti Salwani
Format: Article
Language:English
Published: IIUM Press 2013
Subjects:
Online Access:http://irep.iium.edu.my/75926/
http://irep.iium.edu.my/75926/
http://irep.iium.edu.my/75926/1/75296_Measuring%20Takaful%20Agents%E2%80%99%20Understanding%20_artcile.pdf