Measuring takaful agents’ understanding towards the objectives and concepts of takaful
As the Takaful industry increasingly taking innovative steps to improvise their marketing efforts, the introduction of Wakala system (agency system) is further enhanced. Takaful agents not only oblige to sell Takaful products, but they are also responsible to educate public pertaining to the objecti...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IIUM Press
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/75926/ http://irep.iium.edu.my/75926/ http://irep.iium.edu.my/75926/1/75296_Measuring%20Takaful%20Agents%E2%80%99%20Understanding%20_artcile.pdf |