Factors affecting the acceptance of mobile commerce in Pakistan

Information and Communication Technology (ICT) tools have enabled traditional bricks-and-mortar businesses into electronic business (E-businesses) and also Mobile Commerce (Mcommerce). In recent past M-commerce has emerged and set new trends in commerce and business market. M-commerce has become att...

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Bibliographic Details
Main Authors:	Rind, Muhammad Malook, Shah, Asadullah
Format:	Book
Language:	English
Published:	IIUM Press, International Islamic University Malaysia 2017
Subjects:	HD9000 Special industries and trades HF Commerce
Online Access:	http://irep.iium.edu.my/75228/ http://irep.iium.edu.my/75228/1/75228_Factors%20affecting%20the%20acceptance%20of%20mobile%20commerce%20in%20Pakistan.pdf

id	iium-75228
recordtype	eprints
spelling	iium-752282019-10-09T04:21:10Z http://irep.iium.edu.my/75228/ Factors affecting the acceptance of mobile commerce in Pakistan Rind, Muhammad Malook Shah, Asadullah HD9000 Special industries and trades HF Commerce Information and Communication Technology (ICT) tools have enabled traditional bricks-and-mortar businesses into electronic business (E-businesses) and also Mobile Commerce (Mcommerce). In recent past M-commerce has emerged and set new trends in commerce and business market. M-commerce has become attractive choice for consumers and retailers to facilitate and conduct business activities through mobile handheld devices. M-commerce usage in developed countries such as USA, UK, Australia and other technologically advanced countries has been accepted at large scale. However, Mcommerce still seems to take very slow pace in developing economies such as Pakistan, where its acceptance is quite low. The aim of this study is to investigate and identify the significant factors that affect consumers’ ‘behavioural intention’ to accept M-commerce in Pakistan. A model is proposed in this research to measure ‘behavioural intention’ to use M-commerce in Pakistan. In this research, variables such as Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Trust, Cost, Risk, Compatibility, Social Influence and Facilitating Conditions are measured. The proposed research model was validated through Structural Equation Modeling (SEM) using Analysis of Moment Structures (AMOS) software. A total of 414 responses were collected using clustered sampling approach. Each variable is measured on seven point Likert scale. Research findings indicate that eleven out of thirteen hypotheses were found to be statistically significant. Moreover, PU, Risk, Cost, Trust and PEOU are the most significant factors that influence the behavioural intention to accept M-commerce, respectively. IIUM Press, International Islamic University Malaysia 2017 Book PeerReviewed application/pdf en http://irep.iium.edu.my/75228/1/75228_Factors%20affecting%20the%20acceptance%20of%20mobile%20commerce%20in%20Pakistan.pdf Rind, Muhammad Malook and Shah, Asadullah (2017) Factors affecting the acceptance of mobile commerce in Pakistan. IIUM Press, International Islamic University Malaysia, Kuala Lumpur , Malaysia. ISBN 978-967-418-794-1
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HD9000 Special industries and trades HF Commerce
spellingShingle	HD9000 Special industries and trades HF Commerce Rind, Muhammad Malook Shah, Asadullah Factors affecting the acceptance of mobile commerce in Pakistan
description	Information and Communication Technology (ICT) tools have enabled traditional bricks-and-mortar businesses into electronic business (E-businesses) and also Mobile Commerce (Mcommerce). In recent past M-commerce has emerged and set new trends in commerce and business market. M-commerce has become attractive choice for consumers and retailers to facilitate and conduct business activities through mobile handheld devices. M-commerce usage in developed countries such as USA, UK, Australia and other technologically advanced countries has been accepted at large scale. However, Mcommerce still seems to take very slow pace in developing economies such as Pakistan, where its acceptance is quite low. The aim of this study is to investigate and identify the significant factors that affect consumers’ ‘behavioural intention’ to accept M-commerce in Pakistan. A model is proposed in this research to measure ‘behavioural intention’ to use M-commerce in Pakistan. In this research, variables such as Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Trust, Cost, Risk, Compatibility, Social Influence and Facilitating Conditions are measured. The proposed research model was validated through Structural Equation Modeling (SEM) using Analysis of Moment Structures (AMOS) software. A total of 414 responses were collected using clustered sampling approach. Each variable is measured on seven point Likert scale. Research findings indicate that eleven out of thirteen hypotheses were found to be statistically significant. Moreover, PU, Risk, Cost, Trust and PEOU are the most significant factors that influence the behavioural intention to accept M-commerce, respectively.
format	Book
author	Rind, Muhammad Malook Shah, Asadullah
author_facet	Rind, Muhammad Malook Shah, Asadullah
author_sort	Rind, Muhammad Malook
title	Factors affecting the acceptance of mobile commerce in Pakistan
title_short	Factors affecting the acceptance of mobile commerce in Pakistan
title_full	Factors affecting the acceptance of mobile commerce in Pakistan
title_fullStr	Factors affecting the acceptance of mobile commerce in Pakistan
title_full_unstemmed	Factors affecting the acceptance of mobile commerce in Pakistan
title_sort	factors affecting the acceptance of mobile commerce in pakistan
publisher	IIUM Press, International Islamic University Malaysia
publishDate	2017
url	http://irep.iium.edu.my/75228/ http://irep.iium.edu.my/75228/1/75228_Factors%20affecting%20the%20acceptance%20of%20mobile%20commerce%20in%20Pakistan.pdf
first_indexed	2023-09-18T21:46:26Z
last_indexed	2023-09-18T21:46:26Z
_version_	1777413481297870848

Factors affecting the acceptance of mobile commerce in Pakistan

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