Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election = Penggunaan Facebook dan personalisasi oleh ahli politik Malaysia semasa Pilihanraya Umum Ke-14
Politicians today are very much reliant on Facebook to communicate with the public and promote their political ideologies. In an attempt to explore how the politicians use Facebook during election campaigns, this article explores official Facebook posts by three prime ministerial candidates during t...
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Faculty of Communication and Media Studies (FCMS), Universiti Teknologi MARA
2019
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| Online Access: | http://irep.iium.edu.my/74217/ http://irep.iium.edu.my/74217/ http://irep.iium.edu.my/74217/1/74217_Facebook%20Use%20and%20Personalization.pdf |
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eprints |
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iium-742172019-08-22T03:55:42Z http://irep.iium.edu.my/74217/ Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election = Penggunaan Facebook dan personalisasi oleh ahli politik Malaysia semasa Pilihanraya Umum Ke-14 Mohamed, Shafizan Abdul Manan, Kamaruzzaman Wan Mohd Ghazali, Wan Norshira H61.8 Communication of information JQ715 Politics and Government in Malaysia JQ719 Elections in Malaysia Politicians today are very much reliant on Facebook to communicate with the public and promote their political ideologies. In an attempt to explore how the politicians use Facebook during election campaigns, this article explores official Facebook posts by three prime ministerial candidates during the 14th Malaysian General Election. Content analysis of the candidates’ Facebook posts showed that they strategically use Facebook to create and maintain a positive image rather than promoting issues and engaging in discussions with the public. The candidates differed in terms of the amount of posts but had minor differences in the characteristics of their Facebook contents. All of them focused on promoting their personal image suggesting that Facebook is encouraging the personalization of politics. ******************************** Ahli politik hari ini sangat bergantung kepada Facebook untuk berkomunikasi dengan orang ramai dan mempromosikan ideologi politik mereka. Dalam usaha untuk meneroka bagaimana ahli politik menggunakan Facebook semasa kempen pilihan raya, artikel ini meneroka hantaran Facebook rasmi oleh tiga calon perdana menteri semasa Pilihanraya Umum Malaysia ke-14. Analisis kandungan hantaran Facebook sampel calon itu menunjukkan mereka secara strategik menggunakan Facebook untuk mencipta dan mengekalkan imej positif daripada mempromosikan isu semasa atau terlibat dalam perbincangan dengan orang ramai. Hasil kajian juga mendapati walaupun jumlah hantaran adalah berbeza tetapi mereka berkongsi ciri-ciri kandungan hantaran yang senada. Mereka juga menggunakan Facebook untuk promosi imej peribadi masing-masing. Oleh itu, dapatan ini membuktikan Facebook telah membentuk keperibadian berpolitik. Faculty of Communication and Media Studies (FCMS), Universiti Teknologi MARA 2019-08-21 Article PeerReviewed application/pdf en http://irep.iium.edu.my/74217/1/74217_Facebook%20Use%20and%20Personalization.pdf Mohamed, Shafizan and Abdul Manan, Kamaruzzaman and Wan Mohd Ghazali, Wan Norshira (2019) Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election = Penggunaan Facebook dan personalisasi oleh ahli politik Malaysia semasa Pilihanraya Umum Ke-14. Forum Komunikasi, 14 (1). pp. 23-43. ISSN 0127-8991 E-ISSN 0128-2379 https://forumkomunikasi.uitm.edu.my/images/FK2019Vol14No1/Facebook_23-43.pdf |
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Digital Repository |
| institution_category |
Local University |
| institution |
International Islamic University Malaysia |
| building |
IIUM Repository |
| collection |
Online Access |
| language |
English |
| topic |
H61.8 Communication of information JQ715 Politics and Government in Malaysia JQ719 Elections in Malaysia |
| spellingShingle |
H61.8 Communication of information JQ715 Politics and Government in Malaysia JQ719 Elections in Malaysia Mohamed, Shafizan Abdul Manan, Kamaruzzaman Wan Mohd Ghazali, Wan Norshira Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election = Penggunaan Facebook dan personalisasi oleh ahli politik Malaysia semasa Pilihanraya Umum Ke-14 |
| description |
Politicians today are very much reliant on Facebook to communicate with the public and promote their political ideologies. In an attempt to explore how the politicians use Facebook during election campaigns, this article explores official Facebook posts by three prime ministerial candidates during the 14th Malaysian General Election. Content analysis of the candidates’ Facebook posts showed that they strategically use Facebook to create and maintain a positive image rather than promoting issues and engaging in discussions with the public. The candidates differed in terms of the amount of posts but had minor differences in the characteristics of their Facebook contents. All of them focused on promoting their personal image suggesting that Facebook is encouraging the personalization of politics.
******************************** Ahli politik hari ini sangat bergantung kepada Facebook untuk
berkomunikasi dengan orang ramai dan mempromosikan ideologi
politik mereka. Dalam usaha untuk meneroka bagaimana ahli politik
menggunakan Facebook semasa kempen pilihan raya, artikel
ini meneroka hantaran Facebook rasmi oleh tiga calon perdana
menteri semasa Pilihanraya Umum Malaysia ke-14. Analisis
kandungan hantaran Facebook sampel calon itu menunjukkan
mereka secara strategik menggunakan Facebook untuk mencipta
dan mengekalkan imej positif daripada mempromosikan isu
semasa atau terlibat dalam perbincangan dengan orang ramai.
Hasil kajian juga mendapati walaupun jumlah hantaran adalah
berbeza tetapi mereka berkongsi ciri-ciri kandungan hantaran
yang senada. Mereka juga menggunakan Facebook untuk promosi
imej peribadi masing-masing. Oleh itu, dapatan ini membuktikan
Facebook telah membentuk keperibadian berpolitik. |
| format |
Article |
| author |
Mohamed, Shafizan Abdul Manan, Kamaruzzaman Wan Mohd Ghazali, Wan Norshira |
| author_facet |
Mohamed, Shafizan Abdul Manan, Kamaruzzaman Wan Mohd Ghazali, Wan Norshira |
| author_sort |
Mohamed, Shafizan |
| title |
Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election = Penggunaan Facebook dan personalisasi oleh ahli politik Malaysia semasa Pilihanraya Umum Ke-14 |
| title_short |
Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election = Penggunaan Facebook dan personalisasi oleh ahli politik Malaysia semasa Pilihanraya Umum Ke-14 |
| title_full |
Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election = Penggunaan Facebook dan personalisasi oleh ahli politik Malaysia semasa Pilihanraya Umum Ke-14 |
| title_fullStr |
Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election = Penggunaan Facebook dan personalisasi oleh ahli politik Malaysia semasa Pilihanraya Umum Ke-14 |
| title_full_unstemmed |
Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election = Penggunaan Facebook dan personalisasi oleh ahli politik Malaysia semasa Pilihanraya Umum Ke-14 |
| title_sort |
facebook use and personalization among malaysian politicians during the 14th malaysian general election = penggunaan facebook dan personalisasi oleh ahli politik malaysia semasa pilihanraya umum ke-14 |
| publisher |
Faculty of Communication and Media Studies (FCMS), Universiti Teknologi MARA |
| publishDate |
2019 |
| url |
http://irep.iium.edu.my/74217/ http://irep.iium.edu.my/74217/ http://irep.iium.edu.my/74217/1/74217_Facebook%20Use%20and%20Personalization.pdf |
| first_indexed |
2023-09-18T21:45:08Z |
| last_indexed |
2023-09-18T21:45:08Z |
| _version_ |
1777413399418765312 |