Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election = Penggunaan Facebook dan personalisasi oleh ahli politik Malaysia semasa Pilihanraya Umum Ke-14

Politicians today are very much reliant on Facebook to communicate with the public and promote their political ideologies. In an attempt to explore how the politicians use Facebook during election campaigns, this article explores official Facebook posts by three prime ministerial candidates during t...

Full description

Bibliographic Details
Main Authors: Mohamed, Shafizan, Abdul Manan, Kamaruzzaman, Wan Mohd Ghazali, Wan Norshira
Format: Article
Language:English
Published: Faculty of Communication and Media Studies (FCMS), Universiti Teknologi MARA 2019
Subjects:
Online Access:http://irep.iium.edu.my/74217/
http://irep.iium.edu.my/74217/
http://irep.iium.edu.my/74217/1/74217_Facebook%20Use%20and%20Personalization.pdf