Does perceived usefulness and perceived ease of use affect intention to use crowdfunding platforms?
This paper aims to address the influence of perceived usefulness (PU) and perceived ease of use (PEOU) on the intention (INT) to use crowdfunding platforms among small-to-medium enterprises (SMEs). Data were collected from 163 SMEs in Selangor, Malaysia, using a purposive sampling approach. The hypo...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English English English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/73944/ http://irep.iium.edu.my/73944/3/letter%20of%20acceptance.pdf http://irep.iium.edu.my/73944/19/73944%20Does%20perceived%20usefulness.pdf http://irep.iium.edu.my/73944/2/Full%20paper%20proofread%20with%20template%20%281%29.pdf |