Does perceived usefulness and perceived ease of use affect intention to use crowdfunding platforms?

This paper aims to address the influence of perceived usefulness (PU) and perceived ease of use (PEOU) on the intention (INT) to use crowdfunding platforms among small-to-medium enterprises (SMEs). Data were collected from 163 SMEs in Selangor, Malaysia, using a purposive sampling approach. The hypo...

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Bibliographic Details
Main Authors: Md Husin, Maizaitulaidawati, Haron, Razali, Aziz, Shabab
Format: Conference or Workshop Item
Language:English
English
English
Published: 2019
Subjects:
Online Access:http://irep.iium.edu.my/73944/
http://irep.iium.edu.my/73944/3/letter%20of%20acceptance.pdf
http://irep.iium.edu.my/73944/19/73944%20Does%20perceived%20usefulness.pdf
http://irep.iium.edu.my/73944/2/Full%20paper%20proofread%20with%20template%20%281%29.pdf