An examination of television advertising production in selected OIC countries using a hierarchy of influences model
There have been several research studies examining television advertising content in terms of effects rather than television advertising production. The production process is significant to examine so as to determine the factors that influence advertising messages prior to the formation of a framewo...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2017
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| Online Access: | http://irep.iium.edu.my/72176/ http://irep.iium.edu.my/72176/19/72176_AN%20EXAMINATION%20OF%20TELEVISION%20ADVERTISING_complete.pdf |