Beyond halal in food product: present and future of halalan tayyiban

Contemporary demand for halal products has been increasing globally. The demand is not only from Muslim consumers but also non-Muslims consumers. When the growing trend in applying the halal concept and consuming halal products becomes increasingly universal, then the opportunity for consumers to ev...

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Bibliographic Details
Main Authors: Md Dahlal, Norazilawati, Ahmad, Fadzila Azni
Format: Article
Language:English
Published: Society of Interdisciplinary Business Research 2018
Subjects:
Online Access:http://irep.iium.edu.my/71252/
http://irep.iium.edu.my/71252/
http://irep.iium.edu.my/71252/1/71252_Beyond%20Halal%20in%20Food%20Product.pdf

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