Beyond halal in food product: present and future of halalan tayyiban
Contemporary demand for halal products has been increasing globally. The demand is not only from Muslim consumers but also non-Muslims consumers. When the growing trend in applying the halal concept and consuming halal products becomes increasingly universal, then the opportunity for consumers to ev...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Society of Interdisciplinary Business Research
2018
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Online Access: | http://irep.iium.edu.my/71252/ http://irep.iium.edu.my/71252/ http://irep.iium.edu.my/71252/1/71252_Beyond%20Halal%20in%20Food%20Product.pdf |