Perceived spiritual brand attributes of Islamic banking institutions in Malaysia

For Muslims, an Islamic brand does not only concern on halal and haram or on shari’ah compliance, but is part of a belief system. It cannot be separated from faith and should take into consideration the spiritual needs of the Muslim target consumers which based their actions on pleasing The Creator....

Full description

Bibliographic Details
Main Authors:	Ab Hamid, Siti Ngayesah, Wan Jusoh, Wan Jamaliah, Maulan, Suharni
Format:	Conference or Workshop Item
Language:	English
Published:	2018
Subjects:	HB126.4 Islamic Economics HF5410 Marketing. Distribution of products HG1501 Banking HG3368 Islamic Banking and Finance
Online Access:	http://irep.iium.edu.my/68461/ http://irep.iium.edu.my/68461/ http://irep.iium.edu.my/68461/1/68461_Perceived%20spiritual%20brand%20attributes.pdf

id	iium-68461
recordtype	eprints
spelling	iium-684612018-12-13T05:05:53Z http://irep.iium.edu.my/68461/ Perceived spiritual brand attributes of Islamic banking institutions in Malaysia Ab Hamid, Siti Ngayesah Wan Jusoh, Wan Jamaliah Maulan, Suharni HB126.4 Islamic Economics HF5410 Marketing. Distribution of products HG1501 Banking HG3368 Islamic Banking and Finance For Muslims, an Islamic brand does not only concern on halal and haram or on shari’ah compliance, but is part of a belief system. It cannot be separated from faith and should take into consideration the spiritual needs of the Muslim target consumers which based their actions on pleasing The Creator. Based on these, several proposals have been written on the spiritual aspect of an Islamic brand. However, only few studies could be found trying to understand its underlying dimensions. This study explores the dimensions and components of an Islamic brand spiritual attributes specifically in the context of an Islamic bank. Using a purposive sampling technique, semi-structured interviews were conducted with 16 individuals of various backgrounds including Islamic banking managers, shari’ah advisors, academicians, and customers. Three main themes were identified which are ethics, corporate social responsibility (CSR) and beliefs. The findings contribute theoretically to the Islamic branding literature by proposing new underlying dimensions and components mainly focusing on the spiritual aspect. Financial service providers could consider these dimensions in the process of creating strategic competitive position. 2018-12-03 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/68461/1/68461_Perceived%20spiritual%20brand%20attributes.pdf Ab Hamid, Siti Ngayesah and Wan Jusoh, Wan Jamaliah and Maulan, Suharni (2018) Perceived spiritual brand attributes of Islamic banking institutions in Malaysia. In: The 8th International Conference on Postgraduate Education 2018, 3rd-4th December 2018, Kuala Terengganu, Terengganu. (Unpublished) http://icpe.umt.edu.my/
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HB126.4 Islamic Economics HF5410 Marketing. Distribution of products HG1501 Banking HG3368 Islamic Banking and Finance
spellingShingle	HB126.4 Islamic Economics HF5410 Marketing. Distribution of products HG1501 Banking HG3368 Islamic Banking and Finance Ab Hamid, Siti Ngayesah Wan Jusoh, Wan Jamaliah Maulan, Suharni Perceived spiritual brand attributes of Islamic banking institutions in Malaysia
description	For Muslims, an Islamic brand does not only concern on halal and haram or on shari’ah compliance, but is part of a belief system. It cannot be separated from faith and should take into consideration the spiritual needs of the Muslim target consumers which based their actions on pleasing The Creator. Based on these, several proposals have been written on the spiritual aspect of an Islamic brand. However, only few studies could be found trying to understand its underlying dimensions. This study explores the dimensions and components of an Islamic brand spiritual attributes specifically in the context of an Islamic bank. Using a purposive sampling technique, semi-structured interviews were conducted with 16 individuals of various backgrounds including Islamic banking managers, shari’ah advisors, academicians, and customers. Three main themes were identified which are ethics, corporate social responsibility (CSR) and beliefs. The findings contribute theoretically to the Islamic branding literature by proposing new underlying dimensions and components mainly focusing on the spiritual aspect. Financial service providers could consider these dimensions in the process of creating strategic competitive position.
format	Conference or Workshop Item
author	Ab Hamid, Siti Ngayesah Wan Jusoh, Wan Jamaliah Maulan, Suharni
author_facet	Ab Hamid, Siti Ngayesah Wan Jusoh, Wan Jamaliah Maulan, Suharni
author_sort	Ab Hamid, Siti Ngayesah
title	Perceived spiritual brand attributes of Islamic banking institutions in Malaysia
title_short	Perceived spiritual brand attributes of Islamic banking institutions in Malaysia
title_full	Perceived spiritual brand attributes of Islamic banking institutions in Malaysia
title_fullStr	Perceived spiritual brand attributes of Islamic banking institutions in Malaysia
title_full_unstemmed	Perceived spiritual brand attributes of Islamic banking institutions in Malaysia
title_sort	perceived spiritual brand attributes of islamic banking institutions in malaysia
publishDate	2018
url	http://irep.iium.edu.my/68461/ http://irep.iium.edu.my/68461/ http://irep.iium.edu.my/68461/1/68461_Perceived%20spiritual%20brand%20attributes.pdf
first_indexed	2023-09-18T21:37:10Z
last_indexed	2023-09-18T21:37:10Z
_version_	1777412898241380352

Perceived spiritual brand attributes of Islamic banking institutions in Malaysia

Similar Items