Perceived spiritual brand attributes of Islamic banking institutions in Malaysia
For Muslims, an Islamic brand does not only concern on halal and haram or on shari’ah compliance, but is part of a belief system. It cannot be separated from faith and should take into consideration the spiritual needs of the Muslim target consumers which based their actions on pleasing The Creator....
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/68461/ http://irep.iium.edu.my/68461/ http://irep.iium.edu.my/68461/1/68461_Perceived%20spiritual%20brand%20attributes.pdf |