Measuring the corporate brand image of Islamic banking institutions
The measurement of image in the banking sector is important especially to understand customer‟s perception towards the bank service. However, the available scales measuring the image of banks are mainly based on the conventional institutions, which neglect the important Islamic values adopted by Isl...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academic Research Publishing Group
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/68460/ http://irep.iium.edu.my/68460/ http://irep.iium.edu.my/68460/ http://irep.iium.edu.my/68460/1/68460_Measuring%20the%20Corporate%20Brand%20Image.pdf |