Components of customer retention strategy in mobile telephone industry in Malaysia: structural equation modeling (Sem)
This paper seeks to confirm underlying components of Customer Retention Strategy in mobile phone services. The study adopted structural equation modeling to analyze the factors that constitute customer retention strategy. The study utilized 250 valid questionnaires administered to respondents at the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Global Journals Inc. (USA)
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/67701/ http://irep.iium.edu.my/67701/ http://irep.iium.edu.my/67701/1/67701%20-%20Components%20of%20Customer%20Retention%20Strategy.pdf |