Exploring Muslim consumers’ confidence and awareness towards Halal labelled manufactured food products in Sabah

This paper focuses on the Muslim consumers’ confidence and awareness towards halal labelled manufactured food products. A qualitative study was chosen as a research design to gather information about the Muslim consumers’ attitude on halal labels for manufactured food products in Sabah. Structured i...

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Main Authors:	Md Sawari, Siti Salwa, Sahar, Rafidah, Omar, Intan Marfarrina
Format:	Conference or Workshop Item
Language:	English
Published:	2018
Subjects:	G Geography (General) H Social Sciences (General) HC Economic History and Conditions
Online Access:	http://irep.iium.edu.my/65802/ http://irep.iium.edu.my/65802/1/png2pdf.pdf

id	iium-65802
recordtype	eprints
spelling	iium-658022018-09-24T03:22:26Z http://irep.iium.edu.my/65802/ Exploring Muslim consumers’ confidence and awareness towards Halal labelled manufactured food products in Sabah Md Sawari, Siti Salwa Sahar, Rafidah Omar, Intan Marfarrina G Geography (General) H Social Sciences (General) HC Economic History and Conditions This paper focuses on the Muslim consumers’ confidence and awareness towards halal labelled manufactured food products. A qualitative study was chosen as a research design to gather information about the Muslim consumers’ attitude on halal labels for manufactured food products in Sabah. Structured interviews were conducted with seven Muslim consumers. The interviews were then content analysed, and an inventory was formed. Findings of the study indicate that the Muslim consumers were confident with the halal labelled manufactured food products. The findings also show that the Muslim consumers were less aware of the authorities responsible for the certification of halal labels in Sabah. This paper contributes to a better understanding of the Muslim consumer attitude relating to the labels of halal food products. Moreover, this paper helps to emphasise some of the main issues that frame the current state of halal labelled manufactured food products in Sabah. 2018-08-06 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/65802/1/png2pdf.pdf Md Sawari, Siti Salwa and Sahar, Rafidah and Omar, Intan Marfarrina (2018) Exploring Muslim consumers’ confidence and awareness towards Halal labelled manufactured food products in Sabah. In: 14th International Borneo Research Council Conference (IBRCC14), 6th-8th August 2018, Kuching, Sarawak. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	G Geography (General) H Social Sciences (General) HC Economic History and Conditions
spellingShingle	G Geography (General) H Social Sciences (General) HC Economic History and Conditions Md Sawari, Siti Salwa Sahar, Rafidah Omar, Intan Marfarrina Exploring Muslim consumers’ confidence and awareness towards Halal labelled manufactured food products in Sabah
description	This paper focuses on the Muslim consumers’ confidence and awareness towards halal labelled manufactured food products. A qualitative study was chosen as a research design to gather information about the Muslim consumers’ attitude on halal labels for manufactured food products in Sabah. Structured interviews were conducted with seven Muslim consumers. The interviews were then content analysed, and an inventory was formed. Findings of the study indicate that the Muslim consumers were confident with the halal labelled manufactured food products. The findings also show that the Muslim consumers were less aware of the authorities responsible for the certification of halal labels in Sabah. This paper contributes to a better understanding of the Muslim consumer attitude relating to the labels of halal food products. Moreover, this paper helps to emphasise some of the main issues that frame the current state of halal labelled manufactured food products in Sabah.
format	Conference or Workshop Item
author	Md Sawari, Siti Salwa Sahar, Rafidah Omar, Intan Marfarrina
author_facet	Md Sawari, Siti Salwa Sahar, Rafidah Omar, Intan Marfarrina
author_sort	Md Sawari, Siti Salwa
title	Exploring Muslim consumers’ confidence and awareness towards Halal labelled manufactured food products in Sabah
title_short	Exploring Muslim consumers’ confidence and awareness towards Halal labelled manufactured food products in Sabah
title_full	Exploring Muslim consumers’ confidence and awareness towards Halal labelled manufactured food products in Sabah
title_fullStr	Exploring Muslim consumers’ confidence and awareness towards Halal labelled manufactured food products in Sabah
title_full_unstemmed	Exploring Muslim consumers’ confidence and awareness towards Halal labelled manufactured food products in Sabah
title_sort	exploring muslim consumers’ confidence and awareness towards halal labelled manufactured food products in sabah
publishDate	2018
url	http://irep.iium.edu.my/65802/ http://irep.iium.edu.my/65802/1/png2pdf.pdf
first_indexed	2023-09-18T21:33:21Z
last_indexed	2023-09-18T21:33:21Z
_version_	1777412657658200064

Exploring Muslim consumers’ confidence and awareness towards Halal labelled manufactured food products in Sabah

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