Exploring Muslim consumers’ confidence and awareness towards Halal labelled manufactured food products in Sabah

This paper focuses on the Muslim consumers’ confidence and awareness towards halal labelled manufactured food products. A qualitative study was chosen as a research design to gather information about the Muslim consumers’ attitude on halal labels for manufactured food products in Sabah. Structured i...

Full description

Bibliographic Details
Main Authors: Md Sawari, Siti Salwa, Sahar, Rafidah, Omar, Intan Marfarrina
Format: Conference or Workshop Item
Language:English
Published: 2018
Subjects:
Online Access:http://irep.iium.edu.my/65802/
http://irep.iium.edu.my/65802/1/png2pdf.pdf