Building students’ loyalty through superior university entities
This study expands a previous qualitative investigation of students ‘experience of existing entities in higher education institutions (HEIs) of Malaysia. We specifically investigated how experience impacted students’ loyalty which eventually drove them to return to the same university for further...
| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
Arshad Ayub Graduate Business School, UiTM
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/65685/ http://irep.iium.edu.my/65685/ http://irep.iium.edu.my/65685/1/65685_Building%20students%E2%80%99%20loyalty.pdf http://irep.iium.edu.my/65685/7/65685_Building%20students%E2%80%99%20loyalty%20through%20superior%20university%20entities_Scopus.pdf |