Influencing the mind of the consumers: the role of the law and the regulators in controlling credit advertisement
Advertising boosts market performance by offering useful information to consumers. It enables firms to promote the attributes of their products and services and, thereby, to compete better with each other. On the other hand, advertising may adversely affect market performance when businesses use it...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/64688/ http://irep.iium.edu.my/64688/ http://irep.iium.edu.my/64688/2/Ilyana%20LOA%20Colombo.pdf http://irep.iium.edu.my/64688/1/Ilyana%20Colombo%20Full%20Paper.pdf |