Antecedents to willingness to boycott among Malaysian Muslims

This chapter examines the motivations and willingness to boycott of Malaysian Muslim consumers. Based on an ongoing boycott incited by the Palestinian-Israeli conflict in the Middle East, the boycott movement targets American-originated firms operating in Malaysia. To examine the factors, two firms...

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Bibliographic Details
Main Authors: Abdul Latif, Samshul Amry, Abdul Talib, Asmat Nizam
Format: Book Chapter
Language:English
Published: IGI Global 2015
Subjects:
Online Access:http://irep.iium.edu.my/64596/
http://irep.iium.edu.my/64596/
http://irep.iium.edu.my/64596/
http://irep.iium.edu.my/64596/13/64596%20Antecedents%20to%20Willingness.pdf