Why buying Halal labelled food? Understanding the spending behavior of non-Muslim consumers in Malaysia

Food plays an important role in the social, cultural and religious life of many communities. Food which is consumed by Muslims must meet the Islamic dietary code and this code is called halal. Halal is derived from the Arabic word meaning lawful or permitted. The demand for Halal products is increas...

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Main Authors:	Phuah, Kit Teng, Wan Jusoh, Wan Jamaliah
Format:	Article
Language:	English
Published:	2017
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/63695/ http://irep.iium.edu.my/63695/ http://irep.iium.edu.my/63695/ http://irep.iium.edu.my/63695/1/63695_Why%20Buying%20Halal%20Labelled%20Food.pdf

id	iium-63695
recordtype	eprints
spelling	iium-636952018-07-10T09:57:48Z http://irep.iium.edu.my/63695/ Why buying Halal labelled food? Understanding the spending behavior of non-Muslim consumers in Malaysia Phuah, Kit Teng Wan Jusoh, Wan Jamaliah HF5410 Marketing. Distribution of products Food plays an important role in the social, cultural and religious life of many communities. Food which is consumed by Muslims must meet the Islamic dietary code and this code is called halal. Halal is derived from the Arabic word meaning lawful or permitted. The demand for Halal products is increasing especially in Muslim country. However, the research on Halal labeled food consumption on non-Muslim market segment has been largely ignored. Objective: To investigate the reasons non-Muslim consumer purchase Halal labeled food and their spending behavior towards Halal labeled food given all the advantages of such products. Results: The results for multiple regressions shows that consumers’ spending behavior is influence by the non-Muslim consumers’ income level, their understanding towards Halal concept, degree of intention and degree of concern towards animal welfare and fair trade. Conclusion: Future study is needed to examine how non-Muslim consumers with different levels of motivation and halal knowledge and understanding respond to the halal labelled food. It is also interesting in examine how the consumers’ needs and wants can be satisfied through developed marketing strategies by marketers. 2017-12 Article PeerReviewed application/pdf en http://irep.iium.edu.my/63695/1/63695_Why%20Buying%20Halal%20Labelled%20Food.pdf Phuah, Kit Teng and Wan Jusoh, Wan Jamaliah (2017) Why buying Halal labelled food? Understanding the spending behavior of non-Muslim consumers in Malaysia. International Journal of Business and Management, 1 (2). pp. 78-85. E-ISSN 2590-3721 https://www.ijbmjournal.com/online-issue.html 10.26666/rmp.ijbm.2017.2.12
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5410 Marketing. Distribution of products
spellingShingle	HF5410 Marketing. Distribution of products Phuah, Kit Teng Wan Jusoh, Wan Jamaliah Why buying Halal labelled food? Understanding the spending behavior of non-Muslim consumers in Malaysia
description	Food plays an important role in the social, cultural and religious life of many communities. Food which is consumed by Muslims must meet the Islamic dietary code and this code is called halal. Halal is derived from the Arabic word meaning lawful or permitted. The demand for Halal products is increasing especially in Muslim country. However, the research on Halal labeled food consumption on non-Muslim market segment has been largely ignored. Objective: To investigate the reasons non-Muslim consumer purchase Halal labeled food and their spending behavior towards Halal labeled food given all the advantages of such products. Results: The results for multiple regressions shows that consumers’ spending behavior is influence by the non-Muslim consumers’ income level, their understanding towards Halal concept, degree of intention and degree of concern towards animal welfare and fair trade. Conclusion: Future study is needed to examine how non-Muslim consumers with different levels of motivation and halal knowledge and understanding respond to the halal labelled food. It is also interesting in examine how the consumers’ needs and wants can be satisfied through developed marketing strategies by marketers.
format	Article
author	Phuah, Kit Teng Wan Jusoh, Wan Jamaliah
author_facet	Phuah, Kit Teng Wan Jusoh, Wan Jamaliah
author_sort	Phuah, Kit Teng
title	Why buying Halal labelled food? Understanding the spending behavior of non-Muslim consumers in Malaysia
title_short	Why buying Halal labelled food? Understanding the spending behavior of non-Muslim consumers in Malaysia
title_full	Why buying Halal labelled food? Understanding the spending behavior of non-Muslim consumers in Malaysia
title_fullStr	Why buying Halal labelled food? Understanding the spending behavior of non-Muslim consumers in Malaysia
title_full_unstemmed	Why buying Halal labelled food? Understanding the spending behavior of non-Muslim consumers in Malaysia
title_sort	why buying halal labelled food? understanding the spending behavior of non-muslim consumers in malaysia
publishDate	2017
url	http://irep.iium.edu.my/63695/ http://irep.iium.edu.my/63695/ http://irep.iium.edu.my/63695/ http://irep.iium.edu.my/63695/1/63695_Why%20Buying%20Halal%20Labelled%20Food.pdf
first_indexed	2023-09-18T21:30:19Z
last_indexed	2023-09-18T21:30:19Z
_version_	1777412467306004480

Why buying Halal labelled food? Understanding the spending behavior of non-Muslim consumers in Malaysia

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