Why buying Halal labelled food? Understanding the spending behavior of non-Muslim consumers in Malaysia
Food plays an important role in the social, cultural and religious life of many communities. Food which is consumed by Muslims must meet the Islamic dietary code and this code is called halal. Halal is derived from the Arabic word meaning lawful or permitted. The demand for Halal products is increas...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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2017
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| Online Access: | http://irep.iium.edu.my/63695/ http://irep.iium.edu.my/63695/ http://irep.iium.edu.my/63695/ http://irep.iium.edu.my/63695/1/63695_Why%20Buying%20Halal%20Labelled%20Food.pdf |