Leveraging on religious and ethical aspects in marketing Takaful products: Malaysian experience

Takaful serves as an alternative for the Muslims to fulfill their insurance needs in a Shariah compliant manner. Participating in a takaful scheme, while aimed mainly at gaining protection against the risks, could also be perceived as a scheme of mutual help. The religious and ethical aspects of tak...

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Bibliographic Details
Main Author: Abdul Aziz, Akhtarzaitie
Format: Article
Language:English
Published: European Center for Science Education and Research 2017
Subjects:
Online Access:http://irep.iium.edu.my/62352/
http://irep.iium.edu.my/62352/
http://irep.iium.edu.my/62352/1/62352_Leveraging%20on%20Religious%20and%20Ethical%20Aspects.pdf